Leveraging Strategic Digital Acquisitions for Growth

In an increasingly competitive and homogeneous marketplace, digital acquisitions provide a way in which businesses can close the gap and drive growth via new commercially attractive ventures. With a market ripe with startups, that next Facebook, Amazon or Google might just be around the corner – the question is what should businesses be looking for? Is it …

Advertisements

Mobile App Loyality and Engagement Matrix 2012

Regardless of a company’s earlier success, thriving in the new mobile app economy depends on engagement and retention. After acquiring users, the real battle to keep and ultimately monetize consumers begins.  In the brave new world of “mobile first,” engagement is the new battleground. This research is a redux to one of Flurry’s most popular …

The Web has always been Social

I’m going to let you in on a well-kept secret. There’s nothing new about “social media.” Further, most online social sharing still happens outside of social networks. From the very first email sent by researchers in Switzerland in 1971, to modern sites like Google+ and Pinterest, the Internet, and the valuable content it distributes, have alwaysbeen social. The …

Apple Reality Distortion Field

Do Apple lovers really “think different?” What makes those who don’t buy Apple products turn away from them? This infographic gets to the bottom of why people buy Apple products, and what keeps them from buying them. And it shows how they feel about those products once they’ve bought them. You’ll probably agree, there’s something …

Goodbye Couch Potato, hello Second Screen Surfer

Let’s face it, we love being entertained in the comfort of our own homes whether it’s watching funny cat videos online, streaming the NFL live, watching the MLB playoffs, or viewing our favorite television shows. Although we have had more control over when we watch TV with the introduction of the Digital Video Recorder (DVR) …

How to Solve Online Registration Challenges with Social Login

Did you know that almost nine in ten people (86 percent) may leave a website when asked to register or create an account? Lengthy forms and password fatigue are cited as the main issues, but there’s a simple solution: social logins. By allowing your visitors to connect via Facebook, Google and Twitter, you can dramatically …

E-commerce: la raccolta di informazioni pre-acquisto

ContactLab presenta un approfondimento inedito dell'E-Commerce Consumer Behaviour Report 2012 in una nuova infografica! Come si informano gli utenti Internet italiani prima di acquistare online? Quanti, prima di un acquisto in negozio, raccolgono informazioni online? Quanto incidono i dispositivi mobili? [Source: ContactLab]