How the iPhone 5 Has Affected the Smartphone Market

With all the new smartphones announced over the past few months — including the iPhone 5 — it should come as no surprise that many people are looking to buy a new smartphone. AYTM Research, working with Mashable, conducted a detailed market research study of the smartphone market as it stands now at the end of 2012, and created this …

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Instagram Has More Daily Active Users on Mobile Than Twitter

Mark Zuckerberg must be smiling right now. Instagram passed Twitter in daily active users on mobile in August for the first time, according to new comScore data provided to Mashable. Instagram had 7.3 million daily mobile users for the month, while Twitter had 6.9 million. In fact, comScore’s data shows that Instagram’s daily active user count has almost …

Is Google Plus a Ghost Town? Seems so…

There’s been many articles written about how good, bad and indifferent Google+ is.  But our favourite debate is the ongoing It’s Really Popular Vs It’s A Ghost Town one. So what’s the truth?  Our findings and infographic (see below) appear to suggest the latter: despite its large number of accounts, G+ is bottom of the list of …

Facebook Is Deleting Fake Accounts: Page Fan Counts Are Dropping

Some Facebook business Pages lost tens of thousands of fans today, but they shouldn’t fret. Facebook has confirmed with me that it’s currently purging fake accounts and Page Likes as it implements site integrity improvements announced last month. You can see the evidence on Pages like Zynga’s Texas HoldEm Poker whose fan count dropped by 96,000 today after steady after long …

Social Media Influences Less Than 1% of Online Purchases [Updated]

Retailers have invested heavily in making money off social networks like Facebook and Twitter.  But despite all the interest, it doesn't look like social networks do much to drive sales, according to a recent report by Sucharita Mulpuru at Forrester Research.  Less than 1 percent of the online transactions she tracked could be traced to a social …

Social Network Demographics in 2012

Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? We could go on and on; when it comes to social network demographics, the questions are endless. This article is going to answer those questions for you, showing you the age and gender …

How Does a Touch Screen Phone Work?

Ever wonder why some touch screen phones cost more than others? Or why you can't seem to get the touch screen on your smartphone to work if you're wearing a glove? Most people don't know that there are three different types of touch screen technologies available: resistive, capacitive, and infrared. Learn about the different benefits …