From Co-creation to Collaboration: 5 pillars for business success

In the last months, my colleague Tom De Ruyck and I did some research on structural collaboration between companies and customers. We’ve interviewed 17 C-Level executives working at 17 organizations, operating on a global scale. We wanted to get a clear view on the new evolution of structural collaboration in 2012 business live: in this …

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Get Ready: 4 New Facebook Timeline Features!

Recently, Facebook has been releasing its latest news and features for Facebook Pages in silence. Some of them are still in the testing process but at least you will discover what your brand should get ready for! 1. Switch Between Global And Local Pages If you are a global brand managing loocal Facebook Pages across several …

The Changing World of Social Media

Social media is an ever changing thing in this world - social sites rise and social sites fall. Social sites are where people find out the latest news, gossip, and updates on our friends, family, bands, companies, and everyone else out there. It seems that social media is in everything we do these days. Since …

TOP 250 Internet Retailers On Social Media

Quella che vi proponiamo oggi è davvero un’interessante infografica che serve un pò a chiarirsi le idee su come i Retailers usano i Social Media per estendere ed allargare le loro attività di Marketing, ma soprattutto per accrescere l’engagement con il proprio pubblico. Campalystha indagato l’uso dei Social Media da parte dei250 Top Retailers negli Usa e ha raccolto i dati differenziandoli per i principali social network. …

Gli utenti Facebook sono anche su altri Social Network: ecco perché e come coinvolgerli

Un report di ComScore pubblicato pochi giorni fa lascia intuire una tendenza interessante: gli utenti di Facebook sono sempre più interessati anche ad altri social network. La chiave per leggere questo cambiamento è la complementarietà dei canali: Google Plus, LinkedIn, Tumblr, Twitter e Pinterest non sono considerati competitor del social network più diffuso al mondo, ma vengono utilizzati …

Three Myths about What Social Customers Want

Most marketers think that the best way to hold onto customers is through "engagement" — interacting as much as possible with them and building relationships. It turns out that that's rarely true. In a study involving more than 7000 consumers, we found that companies often have dangerously wrong ideas about how best to engage with …

Apple by the Numbers

Keeping up with Apple‘s growth is like sneezing with your eyes open — it’s nearly impossible. That’s why every so often we like to bring you an update of the latest Apple news, numbers and trends. The infographic below was designed by Sortable. It shares the latest Apple profits, revenues and cash-in-hand, along with the company’s reach …