It´s interesting to watch how one brand performs across different social networks. Especially when it performs differently on Facebook and Twitter. Which one are fans more engaged with?
Facebook Is An Exclusive Relationship
Facebook engages people in a conversation and a dialogue providing it´s fans with a feeling of exclusivity. They can access all the brand´s interesting content in pictures, albums, links, status updates and more. This network is great for companies that mainly want to build a relationship with their Fans and share emotions that they want their brand to convey.
Twitter Streams, Blogs And Promotes
Twitter on the other hand is limited by 140 characters but at the same time its content reaches more people (Facebook has some content dedicated only to Fans who click on the Like button)and can be posted more often. It´s great for brands that have the need for live streaming, blogging and promoting ideas.