Social Commerce: Which Social Media Platforms Drive the Most Sales?

Business owners often wonder about the “ROI of social media”. Is my Facebook page actually driving sales? Is all this tweeting really doing anything for my bottom line? Should I be on Pinterest and Instagram?

Well it turns out, when it comes to ecommerce, being social matters.

To better understand how social media is impacting the ecommerce industry, Shopify analyzed data from 37 million social media visits that led to 529,000 orders.

Here’s some interesting data points they uncovered:

  • Facebook dominates as a source of social traffic and sales. Nearly two thirds of all social media visits to Shopify stores come from Facebook. Plus, an average of 85% of all orders from social media come from Facebook.
  • Orders from Reddit increased 152% in 2013.
  • Perhaps most interesting and surprising was community style site Polyvore which is generating the highest average order value ahead of Facebook, Pinterest and Twitter. Also noteworthly in this category is Instagram which is also generating higher average orders than those same sites. This is especially impressive considering the only clickable links in Instagram are those in profile bio’s.
  • Facebook has the highest conversion rate for all social media ecommerce traffic at 1.85%

In addition to these stats, they’ve also analyzed specific industries to determine which platforms are performing better. You can check out all the findings in the infographic below.

social-growth-667px

[Source: Shopify]

XXX World 2: similarities and differences in online porn and sex searches

Considering the huge success achieved by the first post “XXX World: Most Searched Porn Terms By Country and State & Average Daily Impressions“, I can definitely say that this is a true HOT topic.

So, here we are with some brand new infographics to better understand the topic, thanks to Vincenzo Cosenza aka @VinCos… enjoy!

What are people looking for, when they are looking for sex? Speaking of web searches, Google knows a lot about this stuff, obviously, but doesn’t tell. PornMD, instead, has decided to share some information about sex searches related to PornHub properties (PornHub is the most visited porn website of the world). A new section called PornMD LIVE shows what users from all over the globe are searching for, in real time.

Another section shows the top 10 most commonly searched terms on the network over a 6 months period, for each country.

So I have decided to aggregate these data in order to visualize similiarities and differences among sex searches from different countries.
Sankey diagram allows to easely see countries on the left and searches on the right. Common keywords are represented by bigger boxes.

Overall there is a tendency to search for themselves: for example, the top search term for Italy is “Italian”, Germany’s is “Germany” and so on.
Common sex fantasies in Europe are related to: amateur, mature, massage, casting, MILF, teen, anal.
But there are countries like Ireland, Romania, Hungary, Finland, Ukraine, that have peculiar, and sometimes weird, porn tastes. For example, Irish are looking for “drunk” people, Romanians and Hungarians for “mom and son” scenes.

porn searches in europe

Expanding the work to all the globe, I have identified the most common terms for each continent. In the data visualization below you can see the most shared keywords worldwide. MILF, teen and anal seem to be the most recurring ones.

sex_searches_ww

[Source: Vincos]

PwC Total Retail 2014

This survey, PwC’s seventh annual study in a series tracking changes in global consumers’ shopping preferences, is our biggest one yet: 15,000 online users representing 15 countries.  Among the expectations that global consumers now have are:  24/7 retailer availability, real-time insight into the retailer’s stock, compelling in-store technology, and consistent prices and offerings across all the retailer’s assets.

Today’s consumers have raised the bar for retailers. Multichannel shopping is a given — the price of admission into the conversation. Within our data we’ve unearthed eight customer expectations that transcend geography and product category, and will require that retailers evaluate their business model from top to bottom.

  • A compelling brand story that promises a distinctive experience
  • Customised offers based on totally protected, personal preferences and information
  • An enhanced and consistent experience across all devices
  • Transparency, real-time, into a retailer’s inventory
  • My favourite retailers are everywhere
  • To maximise the value of mobile shopping, both store apps and mobile sites must improve
  • Two-way social media engagement
  • “Brands” act like retailers, and we’ll treat them that way

Take a closer look at the main takeaways and feel free to discuss and share them! Please, don’t hesitate to contact me for any doubt and follow the hashtag #TotalRetail!

You can find all the contents, video, and much more on www.PwC.com/TotalRetail

1. “Trust the brand” is the #1 reason people shop at their favorite retailers, so retailers should change how that brand is communicated, both internally and externally.

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2. Retailers need to strike a balance between customization and security because online shoppers demand customized offers based on totally protected, personal preferences and information.

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3. Consumers expect a consistent experience across all devices, so companies need to ensure that customer information “travels” securely with each device.

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4. The back-office of retailers needs to move at the speed of the customer because shoppers want real time, transparency into a retailer’s inventory.

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5. Favorite retailers are everywhere, so retailers should examine their store portfolio taking into account how consumers want to shop.

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6. To maximize the value of mobile shopping, both store apps and mobile sites must improve. Businesses should focus on the mobile browser experience first, and then ramp up apps.

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7. Online shoppers seek two-way social media engagement, so retailers need to listen to customer’s comments and turn that commentary into actionable data.

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8. Shoppers don’t see the difference between manufacturers and retailers, so both sides need to work together to share consumer insights and collaborate to enlarge the pie and drive more success for both.

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