Social Commerce: Which Social Media Platforms Drive the Most Sales?

Business owners often wonder about the “ROI of social media”. Is my Facebook page actually driving sales? Is all this tweeting really doing anything for my bottom line? Should I be on Pinterest and Instagram?

Well it turns out, when it comes to ecommerce, being social matters.

To better understand how social media is impacting the ecommerce industry, Shopify analyzed data from 37 million social media visits that led to 529,000 orders.

Here’s some interesting data points they uncovered:

  • Facebook dominates as a source of social traffic and sales. Nearly two thirds of all social media visits to Shopify stores come from Facebook. Plus, an average of 85% of all orders from social media come from Facebook.
  • Orders from Reddit increased 152% in 2013.
  • Perhaps most interesting and surprising was community style site Polyvore which is generating the highest average order value ahead of Facebook, Pinterest and Twitter. Also noteworthly in this category is Instagram which is also generating higher average orders than those same sites. This is especially impressive considering the only clickable links in Instagram are those in profile bio’s.
  • Facebook has the highest conversion rate for all social media ecommerce traffic at 1.85%

In addition to these stats, they’ve also analyzed specific industries to determine which platforms are performing better. You can check out all the findings in the infographic below.

social-growth-667px

[Source: Shopify]

XXX World 2: similarities and differences in online porn and sex searches

Considering the huge success achieved by the first post “XXX World: Most Searched Porn Terms By Country and State & Average Daily Impressions“, I can definitely say that this is a true HOT topic.

So, here we are with some brand new infographics to better understand the topic, thanks to Vincenzo Cosenza aka @VinCos… enjoy!

What are people looking for, when they are looking for sex? Speaking of web searches, Google knows a lot about this stuff, obviously, but doesn’t tell. PornMD, instead, has decided to share some information about sex searches related to PornHub properties (PornHub is the most visited porn website of the world). A new section called PornMD LIVE shows what users from all over the globe are searching for, in real time.

Another section shows the top 10 most commonly searched terms on the network over a 6 months period, for each country.

So I have decided to aggregate these data in order to visualize similiarities and differences among sex searches from different countries.
Sankey diagram allows to easely see countries on the left and searches on the right. Common keywords are represented by bigger boxes.

Overall there is a tendency to search for themselves: for example, the top search term for Italy is “Italian”, Germany’s is “Germany” and so on.
Common sex fantasies in Europe are related to: amateur, mature, massage, casting, MILF, teen, anal.
But there are countries like Ireland, Romania, Hungary, Finland, Ukraine, that have peculiar, and sometimes weird, porn tastes. For example, Irish are looking for “drunk” people, Romanians and Hungarians for “mom and son” scenes.

porn searches in europe

Expanding the work to all the globe, I have identified the most common terms for each continent. In the data visualization below you can see the most shared keywords worldwide. MILF, teen and anal seem to be the most recurring ones.

sex_searches_ww

[Source: Vincos]