• In the world of social marketing, digital influence is akin to saying holy water. It is sacred, mysterious, and purportedly carries with it [...]

  Influence vs Advocacy: Which Rules The Digital Kingdom

  26 marzo 2013
• Facebook recently introduced the ability for brands to increase reach for important posts and updates, but that reach comes at a cost. The prices [...]

  What Your Business Needs to Know About Facebook’s EdgeRank

  6 gennaio 2013
• How do you define engagement? Engagement symbolizes the touches that occur in various moments of truth. Touch points open and close whether a [...]

  The Imminent Evolution from Social to Digital Engagement

  27 dicembre 2012
•   What is the secret of bars? Why do we happily pay four times as much for beer in a bar as in a store? We pay this brand premium to be with [...]

  Calculate the ROI of Social Media

  8 ottobre 2012

• In the last months, my colleague Tom De Ruyck and I did some research on structural collaboration between companies and customers. We’ve [...]

  From Co-creation to Collaboration: 5 pillars for business success

  31 maggio 2012
• Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences [...]

  Music, Film, TV: How social media changed the entertainment experience

  11 maggio 2012