App Annie Index: 2013 Retrospective – Mobile Top Trends of 2013

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App Annie reviews 2013’s top mobile app industry findings, ranging from major country moves to social messaging apps evolution to platforms.

2013 was a milestone year for mobile apps and app stores alike, setting the stage for exciting new opportunities in 2014. Over the last year we saw many new trends including significant growth in emerging markets, a dramatic shift in game spending on mobile and the global expansion of social messaging platforms. In this App Annie Annual Index, we will uncover a variety of trends and insights to guide you in making smart business decisions.

Specifically, this App Annie Index 2013 Retrospective report recaps the top headline trends of 2013 with insights to the top-growing countries, categories, app stores, and more. The report shows the causes of this growth, giving you insights into the trends and markets you can’t ignore for the upcoming year.

Mobile flexes its revenue-generating muscle for games, outperforming handhelds on both iOS App Store and Google Play for most of 2013.

Some key insights from this 2013 Retrospective report include:

  • US, South Korea, and Japan are leaders in app store revenue, however BRIC countries and 5 other regions outpaced these superpowers in download and revenue growth.

  • Gamers worldwide are increasingly favoring their iPhones and Androids over 3DS’s and Vitas. Both iOS App Store and Google Play experienced a surge in app store game revenue, vaulting them ahead of handhelds in 2013 for the first time ever.

  • Freemium as a business model continued to be massively successful for a range of app categories in 2013, with games seeing the most money. Developers were able to find creative ways to incentivize in-app purchases by consumers.

  • Messaging apps transitioned into social messaging platforms, diversifying not only their product offerings, but also their revenue streams. Moving beyond their home countries, they added e-commerce, books and music capabilities.

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[Source: App Annie]

Portable Gaming Report Q3 2013

In partnership with International Data Corporation (IDC), App Annie released the third quarter 2013 edition of the ongoing App Annie & IDC Portable Gaming Report.  Viewers will gain insights into the continuing shift in consumer spending from gaming-optimized handhelds to mobile devices. Included are a variety of charts and analysis of the changes seen in smartphone market share, as well as the overall performance of apps by downloads and revenues on mobile devices as they relate to games.

Below are 3 key takeaways from the Q3 2013 Portable Gaming Report (download our full report for the full analysis):

  • Amazon’s Kindle Fire was more popular than Android tablets that use Google Play as a mobile/handheld gaming device in the US

  • Android was not too far behind Apple’s popularity as US gamers’ favorite mobile/handheld gaming device, but iOS generated 3x Google Play’s game revenue in the US

  • App categories other than games outpaced games in worldwide revenue growth from Q2 2013 to Q3 2013 on iOS

[Source: App Annie & IDC Portable Gaming Report Q3 2013]