Mountain View wins the award for longest Online Porn sessions on average for an American city [XXX World 4]

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The award for longest Pornhub sessions on average for an American city goes to Mountain View, CA where they somehow manage to last a marathoning 21 minutes per session

I still wonder why Cupertino’s cousins shows only a disappointing 8:58 stamina… maybe a side effect of “one Apple a day”?

Lets’ warm up this freezing traditional Xmas time with a brand new article from my XXX World section.

Who last the longest? And yes, there’s plenty of date for countries and cities all over the world!

Don’t be scared about the topic, it’s absolutely SFW.

Ever wonder how your lasting time compares to others around the world? The Pornhub statisticians have got you covered. As a part of a special collaboration with Gizmodo, we’ve got the dirt on the longest and shortest comings and goings on the world’s biggest porn site. The following infographic allows you to click through and see how long on average Porhub users around the world spend on the site by country and US state, as well as by city again on both the international and individual state levels. The data used was compiled over the Fall of 2014.

View the full sized infograph here

Who lasts the longest of them all? That honor goes to The Western Sahara up in North Africa, where visits last an impressive  16 minutes and 16 seconds on average. China and the Philippines also have some admirable lasting power, clocking in with 14:34 and 14:22 minute long sessions on average. Session lengths drop by around 60% comparatively when we head over the the Middle East, home to some of the shortest Pornhub visits in the world. Bottom 3 worldwide are Palestine, Iraq and Antarctica each only last around 5 minutes.

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If you’ve ever been curious about how long some of the world’s major metropolises masturbation sessions tend to last, look no further than to this relevantly themed section of the interactive infograph. Sessions span a leisurely 13:58 minutes over in Kingston, Jamaica, and over in the US, Los Angeles lasts around 10 minutes and 44 seconds per session. The good times continue to last in Johannesburg, South Africa with visits lasting around 10:35, outlasting Canada’s capital of fap, Edmonton, clocking in at 10:27. Efficiency rules in Baghdad where sessions are the shortest on average in the world, generally lasting only 5:32. Tokyo only goes for around 6 and a half minutes while Istanbul lasts a mere 7:21 on average.

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Over in the land of the free, visits to Pornhub never really dip under 9 minutes on average. In Arizona, where sessions are the shortest in the country on average at 9:21, they still have a noteworthy near 4 minute gain over Baghdad. Pornhub visits span the longest in Hawaii, where they go for around 11 and a half minutes on the regular as is the case in the Southeastern states of the country such as Georgia, Arkansas and Mississippi, where they tend to last around 11 minutes on the site. The award for longest Pornhub sessions on average for an American city goes to Mountain View, CA where they somehow manage to last a marathoning 21 minutes per session, which blows New York City’s average of 10:05 right out of the Hudson. NYC’s average time still more than doubles Plainview, Nebraska’s mere 4:37 average session duration.

That’s a wrap! Let us know what you think of these findings in the comments section below.

[Source: Pornhub Insights]

Social is more important than Search, bigger than most TV networks and deeply interconnected with Mobile

Although it is still relatively new as far as media entities go, BuzzFeed has become one of the leading new-media players, thanks in large part to its command of the social web, an ability to craft viral content and a large fan base among millennials. True to form, the company has created a visually-rich index of factsabout its size and reach — numbers which help explain how it was able to raise $50 million in a recent financing round.

As a caveat, it’s worth noting that the presentation is clearly designed to be a sales pitch for the company’s native advertising efforts, and so there are no links to or discussion of any of the data used to compile the charts. Most of the figures come courtesy of the site’s Google Analytics data, or from firms like Nielsen and comScore.

One of the core principles behind BuzzFeed is that social sharing is more important than search, so it’s no surprise that the main driver of traffic (which is estimated to be about 150 million unique visitors per month) is social — in fact, the company says that its social traffic is five times larger than its search traffic.

Search vs. Social2

Although social has grown to become one of the leading sources of traffic to most web content, the advertising industry still hasn’t quite caught up to this development, as shown by a BuzzFeed graph courtesy of eMarketer and Shareaholic — which says that social accounts for 30 percent of referral traffic but only 14 percent of advertising budgets.

Search vs. social

The other major shift in content consumption is mobile, and according to BuzzFeed the two are interconnected, in the sense that a majority of the site’s social traffic comes from mobile, and its share rates on mobile are twice as high as they are from its desktop users.

Mobile and social

BuzzFeed said mobile also accounts for a rapidly growing amount of video consumption, including 50 percent of all the video that the site produces, and this is particularly the case among millennial users. As a result of its focus on that market, BuzzFeed says that its reach is larger than several leading TV networks, including Fox, CNN and MTV — and among millennials it is larger still, putting the site ahead of most of the major networks, including NBC.

BuzzFeed reach

Obviously, BuzzFeed’s statistics are designed to promote its advertising appeal. And as with any form of web measurement, the sources it has chosen have their flaws — Google Analytics has a tendency to over-estimate certain kinds of traffic, while Nielsen and comScore have a tendency to under-estimate other kinds, including traffic from corporate networks (and BuzzFeed founder Jonah Peretti has said one of his secret weapons is the “bored at work” network).

Some of the conclusions suggested by the BuzzFeed numbers are also debatable: for example, some media analysts argue that social is not as good as search — even if the raw traffic number is larger — because search is a better indicator of purchasing intent. As for video views, TV insiders would no doubt argue that their viewership is more loyal than someone watching a viral video on their mobile device.

Those caveats aside, however, the numbers BuzzFeed is generating are still quite impressive for what is still a relatively young company.

[Source: GigaOM and BuzzFeed]

Free delivery is the most effective Online Purchase Driver, followed by Rewards and Customer Reviews

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As explored in the new GWI Commerce report, free delivery is the most effective online purchase driver. Of the 15 different options tracked by GWI, it’s this measure which scores the highest response globally – with 4 in 10 internet users saying it makes them more likely to purchase something online.
The power of free delivery is far from even across regions, though. It exerts its biggest impact in Europe and North America but is less important in a market like China (where internet users instead place the highest premium on customer reviews and feedback).
As the chart demonstrates, other important global motivators include:

  • Financial rewards such as coupons or discounts (35%)
  • Customer reviews (34%)
  • Loyalty points (29%)

For reviews, though, there’s a clear disconnect between supply and demand; from market to market, there are more people writing reviews than actively looking for them.

20141112_Purchase_motivatore_ecommerce

 

[Source: GlobalWebIndex]

Twitter Hashtag Analysis: Do People Really Use Them?

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The first thing which comes in to your mind if you hear somebody talking about Twitter is hashtags. Hashtags are used to mark keywords or topics in a tweet and are a central feature in the social network. The hashtags on Twitter were born on August 23, 2007 and invented by Chris Messina. His first tweet using hashtags reads as follows:

A lot of studies tried to identify the best hashtags and what the best number of hashtags are you should use. Hashtags can start conversations and make a tweet findable by a much bigger audience than your own followers and increase interactions. Twitter creates lists with trending hashtags and hashtags can be used to find relevant news or even predict global events. Researchers from the Massachusetts Institute of Technology (MIT) recently published a study with the result that especially data from Twitter could predict the 2013 coup in Egypt and the social unrest associated with it.

Twitter itself recommended the use of hashtags and found out that using hashtags

“can increase engagement almost 100% (2x) for individuals and 50% (1.5x) for brands.”

So hashtags are very important if you want to reach a lot of people or make people start conversations about your tweet or your brand.

Our newest research shows that there are a lot of Twitter users which are not aware of the power that hashtags can give a tweet and don’t use hashtags at all.

Twitter Hashtag Analysis: More Than 50% Of The Tweets Did Not Use Hashtags

I used our massive amount of stored tweets and processed a sample set of more than 40,000 tweets over a time period of 19 months (2013-01 to 2014-07). Then I analyzed how many hashtags each of these tweets used.

Let’s take a look at the actual results.

Twitter Hashtag Analysis  Do People Really Use Them

The result shows that 58% or 25,532 tweets did not use any hashtag at all. This is a very unexpected number because hashtags are a central part in the communication and the functioning of Twitter. We should expect that the most tweets use at least one hashtag per tweet.

Furthermore the distribution of tweets containing 1 to 5 hashtags is the same and does not change fundamentally over the time period of 19 months. The high amount of tweets which do not contain any hashtag is not a phenomenon limited to a certain time period.

There can be several reasons for this trend. It could for example be an indication that more and more people use Twitter to communicate with people directly with the use of @-mentions in their tweets. In this case they just want to reach certain Twitter users and therefore have no ambition to create a bigger reach.

This can be a problem to find global trends, which is a main part of Twitter’s business and it is also one of the most important targeting possibilities for ads. Twitter seems to be fully aware of this problem. And this is why they started calculating trends and interests of a user not only based on hashtags used in the tweets but also on all words a tweet contains.

They also announced that they bought the deep learning startup Madbits, which focuses on computer vision and image recognition. This can help Twitter analyze pictures and identify their content even when they are not described by hashtags.

 

#Hashtags #Tweets Percentage
0 23532 58.78 %
1 10436 26.07 %
2 4497 11.23 %
3 1154 2.88 %
4 304 0.76 %
5 108 0.27 %

[Source: Quintly]

The 2014 State of Digital Transformation

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Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments.

In our initial report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences (DCX),” we learned that digital transformation was as much about technology as it was about people. It was a much more human story, one that shared insights, advice and cautionary tales from those on the front lines.

Our new report is based on a survey we cast over the last year. Its goals were twofold: 1) to unearth where companies and supporting teams are in their metamorphic digital transformation efforts; and 2) also to capture a current snapshot for future comparison.

The State of Digital Transformation” also features expert voices as part of Altimeter Group’s previous qualitative research, including Sephora, Starbucks, Westfield, Ford, GM, LEGO, Discover, Intuit, Nestlé, Univision, a multinational financial services business, a multinational CPG company, and an American pharmaceutical company, among others.

Defining Digital Transformation

To focus our initial research, Altimeter defined digital transformation as a movement through a customer-centric lens:

The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.

From the onset, we learned that digital transformation means different things to different people, and that’s okay; we’re all learning. What’s important to realize however is that investing in new digital technologies, such as social, mobile, big data, cloud, etc., doesn’t in of itself equate to “digital transformation.” It’s about uniting individual technology efforts around a common vision supported by an updated, integrated infrastructure to effectively compete as a unified business in connected markets.

You’ve heard it before…people, process, technology. But without vision to see how markets are shifting and leadership to identify, organize and drive new opportunities, digital transformation can become yet another victim of technology-first efforts that miss the human mark. This is why we focused our research on the digital customer experience initially. It’s a tremendous effort.

Strategists often equate digital transformation with a shift in technology investment. Its true implications though span far beyond technology and into the realms of infrastructure, organization, and leadership. More so, it leads to and is inspired by a renewed focus on the entire customer experience. As you can imagine over the years ahead, digital transformation will leave in its wake modernization, improvements and innovation across everything from HR to collaboration to sales to supply chain and beyond.

Figure 1

We learned that 88% of executives and digital strategists stated that their company is undergoing a formal digital transformation effort in 2014. Yet, only 25% had mapped out the digital customer journey. This is  especially interesting in that participants were given Altimeter’s definition of digital transformation at the beginning of the survey.

Figure 2

Not surprising, a majority of strategists, 42%, reported that while they have not yet researched the customer journey, but were investing in new digital channels any way. At the same time, 17% of digital leaders are now in the process of studying the digital customer journey.

Digital transformation doesn’t just mean increasing digital investments. It means thinking and acting “digital first.”

Figure 3

We asked strategists to help rank the most important digital transformation initiatives they were pursuing. Here are the results…

1) Improving processes that expedite changes to digital properties, ie. website updates new mobile or social platforms, etc. (80%)

2) Updating website and ecommerce programs for a mobile world (71%)

3) Integrating social, mobile, web, ecommerce, service efforts and investments to deliver an integrated and frictionless customer experience (70%)

4) Updating customer-facing technology systems (66%)

5) Further research into customer digital touch points (63%)

6) Overhaul customer service to meet the expectations of digital customers. (46%)

Figure 5

In our previous report, we learned that it is a rare occurrence when digital transformation is led by the CEO. This time around, we also learned who the players are in championing or sponsoring change. Here, digital transformation is often driven by the CMO, CEO, and CIO (54%, 42%, and 29% respectively.)

Figure 6

Change of course is not without its challenges. And it is most interesting, yet not surprising, that the greatest antagonist to change is company culture (63%). That’s just the beginning however. Digital transformation is as much about introducing new technologies as it is seeing new opportunities and working toward them differently than in the past.

Additional challenges facing digital transformation specific to DCX include…

- Thinking beyond a campaign mentality (59%)

- Cross-functional collaboration (56%)

- Resources (56%)

- Understanding digital customer behavior (53%)

- Securing executive support (42%)

Figure 7

Digital transformation wouldn’t push forward if it didn’t bear fruit worthy of the effort. There are other fantastic reports, like this one by CapGemini and MIT, that cover different aspects of digital transformation. They all agree that in the end, those organizations that invest in new technologies, people, and processes to compete in digital markets realize business-level returns including market share, greater margins and profits, talent, among others.

Digital transformation impacts the bottom line. It leads to boosts in collaboration and productivity. Additionally, digital transformation helps companies assess and aspire to enhance the real customer experience.

Since our work focused on DCX, we were also introduced to more performance-oriented benefits…

1) Lift in customer engagement (75%)

2) Improved customer satisfaction (63%)

3) Higher digital traffic (53%)

4) Increased lead gen/sales (49%)

Conclusion

It’s clear. We still have a lot to learn about digital transformation: what it is, what it isn’t, and what it offers businesses that explore its permutations. But what’s clearer is that change has to start somewhere.

Remember, in the end, the key to digital transformation is to adopt technology as enabler for something bigger. Behavior, whether it’s related to customers, employees, values, or expectations, is as important (or more so) as becoming increasingly digital through new investments in strategy and technology.  Thus, digital transformation becomes a catalyst for re-imagining the overall customer (or employee) experience.

Businesses undergoing digital transformation are each, in their own way, creating new processes, forming new business models and teams, and investing in new technologies and systems to work in ways that are more relevant to the state and evolution of today’s markets. In doing so, they’re leveraging digital transformation to become more customer-centric, more human, and renewing their culture for a new generation of customers and employees.

There’s so much more to the report. Please take a moment to download it here and also share your story with us.

[Source: Brian Solis]