Teens heavily use Facebook, Instagram more often than Snapchat

One of the most pressing questions about Facebook’s future revolves around teen usage. However, a new study by Forrester shows that maybe teens don’t hate Facebook after all.

Forrester surveyed more than 4,500 U.S. online users between 12 and 17 about their habits on social networks and apps. Among apps they use “all the time,” both Facebook and Instagram finished ahead dof Snapchat.

Nate Elliott, Forrester’s Vice President and Principal Analyst Serving Marketing Leadership Professionals,summed up the findings of the study in a blog post:

The results were clear: Facebook remains young users’ favorite social network. More than three-quarters of online youth use Facebook — twice as many as use Pinterest or Tumblr or Snapchat, and more than use Instagram and WhatApp combined. And 28% of young users who are on Facebook say they use it “all the time,” a higher percentage than said this about any other social network.The bottom line: The sky is not falling. Facebook does not have a problem attracting or retaining teen users.

Here’s a look at the graph, with different apps and social networks used by teens plotted in terms of adoption and hyperusage:

teensocialscatter

[Source: Inside Facebook]

Facebook Algorithm Tweaks Drive More Brand Engagement

The “Q1 2014 Social Intelligence Report” (PDF) indicates that Facebook still rules the roost when it comes to social media platforms—engagement is higher on Facebook than on any other platform and is on the rise.

ADI’s report looks at the effect social media has on brands from a paid, owned, and earned perspective. The analysis is based on 260 billion Facebook ad impressions, 226 billion Facebook post impressions, 17 billion referred visits from social networking sites, and 7 billion brand post interactions, including comments, likes, and shares.

“People are clicking through to the ads they are seeing,” said Joe Martin, a senior analyst at ADI. “Click-through rates are up year over year and quarter over quarter. The new Autoplay feature for video seems to be working, as well. There have been huge amounts of video plays, and engagement rates are up. Even though people have expressed frustration over the algorithm changes by Facebook, there’s good news in the data for brands.”

Facebook video plays are up a whopping 758 percent year over year (YoY). Engagement with video posts is up 25 percent YoY and up 58 percent quarter over quarter (QoQ).

Brands are also taking advantage of Facebook’s ad business, which is also growing. According to ADI, Facebook’s ad clicks increased 70 percent YoY and 48 percent QoQ, with ad impressions up 40 percent and 41 percent, respectively. And people are clearly clicking on the ads being served, given that Facebook’s ad click-through rate (CTR) jumped 160 percent YoY and 20 percent QoQ. Also notable: Clicks still outpace impressions on the platform.

ADI’s analysis also found that Fridays are the best-performing day of the week for social media. Consumers post more, like more, and comment more on that day. Additionally, 25 percent of videos played and 15.7 percent of impressions on Facebook take place on Friday. “That’s definitely when marketers should be planning to use their best content because that’s when you’ll get the most engagement,” Martin said.

Twitter (5 percent) and Facebook (11 percent) referred revenue-per-visitor (RPV) also increased in the first quarter. According to Martin, LinkedIn stood out with a 15 percent share of social traffic to B2B high-tech sites. Only Facebook drove more traffic (52 percent) to B2B high-tech sites in Q1.

“Facebook is back at the top of the mountain,” Martin said. “It was declining for some time, but now it’s at about 75 percent of retail referrer traffic, for example. All the other networks are still growing, but the majority of referring traffic is still attributed to Facebook. That means that Facebook’s adaptions for marketers are working.”

 

[Source: Adobe Index]

XXX World 3: YouPorn Stats in Italy

Italy

Continuing our tour of what gets people going around the world, I headed to the Mediterranean to take a look at the porn viewing habits of Italy, my homecountry.

This time our data comes from YouPorn.com, one of the most popular sites in the PornHub Network.

italy_worldwide_ranks

The Italians are coming

One thing’s for sure, Italians do love YouPorn! Italy ranks number 4 worldwide for the most visitors to YouPorn each day.

italy_days_monthsMonday’s are the most popular day to rack up those visits, particularly between 3pm – 4pm. Sunday is the least popular day, and traffic to YouPorn is lowest between 4am – 6am.

Italian Stallions

Italians are known for their sexual prowess, and according to our data the reputation is well-deserved. They spend an average of 10 minutes and 43 seconds on the site (compared to a world average of 8 min 56 sec), making them the European nation with the most stamina.

italy_pages_times

The Lombardy region pulls slightly ahead of the rest of the country, averaging 12 seconds longer per visit.

YouPorn   1What’s more, they get around, viewing close to 10 pages per visit before they’re satisfied.

YouPorn   2

What turns Italians on?

Every nation has its own predilections where porn is concerned, and Italy is no different as you can see from the charts below. Italian actress-cum-pornstar Sara Tommasi takes the top spot for popular searches, keeping in line with the country’s clear preference for local talent.

YouPorn   3
As the Italians know, some things are just better with age! Mature dominates as the top category across the nation, with amateur following closely behind.

YouPorn   4

Italy’s favorite devices

How do Italians like to look at YouPorn? 60% opt for a desktop PC, with mobile and tablet traffic trailing at 29% and 12% respectively.

YouPorn   5
Hopefully you’ve enjoyed this look at how our Italian friends like to get off. Until next time, ciao!

If you like this article, dont’ forget to chek the previous posts in the XXX World Series:

XXX World 2: similarities and differences in online porn and sex searches

XXX World: Most Searched Porn Terms By Country and State & Average Daily Impressions

[Source: PornHub]

Facebook Reveals 3, 5 and 10 Year Strategy

Facebook Business marketing Tips

Facebook CEO Mark Zuckerberg revealed the company’s thinking process around its three, five and ten year strategy in a conference call with analysts to explain the social network’s $2 billion acquisition of Oculus VR.

“[Before] I close, I just want to make one more point. For almost the last year, I’ve framed our strategy as three high-level goals over the next 10 years, connecting everyone, one; two, understanding the world; and three, building the knowledge economy. With this acquisition, now each of those initiatives has an ambitious long-term bet associated with it in addition to our important near-term work as well,” Zuckerberg said on Tuesday.

  1. The Facebook CEO said the company’s top long-term priority is connecting everyone, and also to make free basic internet available to everyone in the world through its Internet.org initiative. In terms of connecting users, the company’s nearer-term efforts are focused on messaging and growth, Zuckerberg said.
  2. A second long-term goal, Zuckerberg said, involves “understanding the world” through analytic efforts such as the company’s AI Research Group, which the CEO said “is trying to build a unified model of how every person and thing in the world is connected to each other.” In the nearer term, he said Facebook’s efforts will be focused on Facebook’s search capabilities and the development of its so-called ‘News Feed.’
  3. Facebook’s third long-term goal centers upon building the knowledge economy by way of future technology platforms. The Oculus VR acquisition falls within that goal, joining Facebook with what Zuckerberg said could be “one of the next important computing platforms.” Of course, as Zuckerberg said, the company will also continue to strengthen its advertising platform, which contributes the bulk of the company’s current revenue and profitability.

“So, with this in place, you should now have a clearer view of what our full strategy looks like over the next 3, 5 and 10 years. I look forward to updating you on our progress in each of these areas during our regular quarterly updates,” Zuckerberg said of the company’s long-term thinking.

[Source: TheStreet]

Social Commerce: Which Social Media Platforms Drive the Most Sales?

Business owners often wonder about the “ROI of social media”. Is my Facebook page actually driving sales? Is all this tweeting really doing anything for my bottom line? Should I be on Pinterest and Instagram?

Well it turns out, when it comes to ecommerce, being social matters.

To better understand how social media is impacting the ecommerce industry, Shopify analyzed data from 37 million social media visits that led to 529,000 orders.

Here’s some interesting data points they uncovered:

  • Facebook dominates as a source of social traffic and sales. Nearly two thirds of all social media visits to Shopify stores come from Facebook. Plus, an average of 85% of all orders from social media come from Facebook.
  • Orders from Reddit increased 152% in 2013.
  • Perhaps most interesting and surprising was community style site Polyvore which is generating the highest average order value ahead of Facebook, Pinterest and Twitter. Also noteworthly in this category is Instagram which is also generating higher average orders than those same sites. This is especially impressive considering the only clickable links in Instagram are those in profile bio’s.
  • Facebook has the highest conversion rate for all social media ecommerce traffic at 1.85%

In addition to these stats, they’ve also analyzed specific industries to determine which platforms are performing better. You can check out all the findings in the infographic below.

social-growth-667px

[Source: Shopify]