Icons of the Web: the top million web sites for 2013

Icons of the Web from the open source Nmap Security Scanner Project (http://nmap.org)is an update to the hugely popular project from 2010. This update brings all new data, a n updated interactive viewer and printed posters available for sale through Kickstarter for a limited time (until January 17th!)

Icons of the Web

[Source: Icons of the Web]

State of Social Media 2013

What a wild year it’s been. You could say that 2013 was the year of social media and you’d be correct. What was once a novelty for people bored and surfing on the ‘net has risen to be an industry in and of itself that companies large and small have embraced around the world as a powerful cornerstone of their marketing initiatives.In case you got lost in the details of 2013, we’ve laid out all the notable moments of the year, month by month, in this handy infographic.What was the most notable social media moment in your life in 2013? Let us know in the comments.

[Source: infographicpromotion]

Majority of Consumers Happy to Share Mobile Location Data with Trusted Brands

sharing_location

mBlox, the leader in mobile business to person engagement, today announced new findings from a survey conducted by Millward Brown Digital in eight countries that show consumers welcome location-based engagement with companies via mobile devices. Plus, the findings reveal 59% of global respondents prefer SMS and push campaigns over other forms of mobile marketing, including video advertising, banner or standard display ads, and email.

The survey revealed 80% of respondents would share location data with brands in order to receive SMS or push messages. However, while consumers indicated they are open to receiving these messages, most prefer opportunities with known or favorite brands and want to ensure the messages contain relevant marketing opportunities, alerts and notices that they have opted-in to receive.

When asked why they would share location data with a company:

47 percent would do so in order to receive relevant offers or discount coupons

45 percent would do so in order to receive information they have requested

36 percent would do so in order to help them solve customer service issues

24 percent would do so in order to check-in or post on social networking sites

Also according to the survey, 58 percent of global respondents say they would send a text message to a company to request more information, and 54 percent of global respondents say they would send a text message to a company to enter a competition. Given that only 1 in 5 marketers sent an SMS message last year according to Chief Marketer, the survey results indicate that SMS messages are an effective mobile engagement tactic preferred by people but underutilized by marketers.

“These findings show that mobile marketers have a tremendous opportunity to utilize mobile messaging as a preferred channel for highly personalized, micro-targeted marketing campaigns,” said Michael Becker, mobile evangelist and Marketing Development for North America, Somo, a full-service mobile solutions company. “They also show that marketers should use the channel with care, that trust and message value are critical to consumers, and that marketers must strategically utilize consumer preference, behavior and location data in their design to ensure effectiveness.”

The findings have important implications for marketers. According to The Guardian, over four billion people send text messages, which means SMS has more users than Facebook, Twitter, and LinkedIn combined. Additionally, recent data from the IDG Global Solutions 2013 Mobile Survey reveals that 83 percent of global survey respondents own or use a mobile device, and 56 percent of smartphone and 73 percent of tablet owners or users have made a purchase using their mobile device. Mobile gives marketers access a large global reach and has a high-propensity to encourage purchases, and SMS and push marketing better engages people in a way that is consistent with their preferences.

“As the Millward Brown Digital survey shows, the majority of people today find value in targeted, relevant SMS and push messages sent by a company,” said mBlox CEO Tom Cotney. “When consumers are telling you they want to, if not expect to, be contacted just by downloading an app, it would be foolish not to take advantage of that. If you’re a marketer, why wouldn’t you engage people via the channel and methods they prefer?”

Additional findings from the survey include:

68 percent of global respondents and 66 percent of U.S. respondents find SMS or push messages sent to them from a company to be valuable

57 percent of global respondents and 60 percent of U.S. respondents find SMS and push messages more likely to persuade them to make a purchase than other forms of marketing on a mobile device, including advertising commercials or video advertising, banner or standard display advertising, and email marketing messages

75 percent of global respondents and 75 percent of U.S. respondents are likely to read or engage with SMS and push marketing messages, such as location-triggered coupons, updates or deals relevant to the mobile apps downloaded

Methodology:

Millward Brown Digital surveyed a collective 1,572 mobile users over the age of 18 who had downloaded an app in the past 12 months in the following countries: the United States, the United Kingdom, Australia, New Zealand, France, Germany, Spain, and Italy. The research was fielded between July 16, 2013 and July 24, 2013.

[Source: mBlox]

The Conversation Prism v4.0

What’s different from 3.0?

Well, version 4.0 brings about some of the most significant changes since the beginning. In this round, we moved away from the flower-like motif to simplify and focus the landscape. With all of the changes in social media, it would have been easier to expand the lens. Instead, we narrowed the view to focus on those that are on a path to mainstream understanding or acceptance.

The result was the removal of 122 services while only adding 111.

This introduces an opportunity for a series of industry or vertical-specific Prisms to be introduced so stay tuned.

ConversationPrism_2880x1800

[Source: The Conversation Prism]

Is Social Media Bad For Your Mobile Phone?

If you have a smartphone, then the chances are you’ve used social media on your mobile at one point or another. It’s great to be connected all the time, but what are the negative effects of social media on your mobile? We’ve developed an infographic to find out the answer…

Key Facts

  • 47% of people use social media from their mobiles
  • 340 million Facebook app users on iPhone and Android
  • After Nov 2012 release of the Facebook app, mobile signal used by the app rocketed by 600% despite their membership only increasing by 4%
  • The Facebook app requests 24% of its data volume from YouTube, 16.5% from Twitter, and 15.8% from Tumblr
  • Mobile data usage is expected to increase 2000% by 2017
  • The cost per megabyte of mobile data has decreased from $0.46 to $0.03 in the last five years
  • Uploading 1 photo a day to Twitter costs $0.195
  • Viewing 10 photos a day on Twitter costs $0.15
  • Annual cost of using Twitter on your mobile: $125.93
  • Annual cost of using YouTube on your mobile: $438
  • Annual cost of using Facebook on your mobile: $470
  • Annual cost of using Pandora on your mobile: $657
  • Driving whilst social networking on your mobile makes you four times more likely to crash
  • Smartphones slow your driving reaction times to 38% (compared to 21% for Cannabis and 12.5% for Alcohol)
  • For every 1 million new mobile subscribers there is a 19% rise in distracted driving fatalities
  • 45% of people feel agitated when they can’t access their social networks
  • 60% of people feel the need to switch off their phones to have a break
  • 66% of people have trouble sleeping after using social media
  • 25% of people have relationship problems because of online fights
  • Regular mobile users experience withdrawal symptoms similar to that of drug addicts
  • 64% of people have accepted a friend request from a stranger
  • 73% use a geo-tracking application on their mobile
  • 41% are extremely concerned about letting potential burglars know when they’re away
  • The Android app uses 75% of its energy to serve ads and uploading user data

[Source: liGo]