12 San Francisco Tech Trends & Obsessions New York Hasn’t Discovered Yet

west-east

One big thing I have in common with the original author of this article, and why I’m sharing this:

Answering questions from my friends and colleagues about what the crazy futurists in San Francisco are doing — if they all wear Google Glass (no), if self-driving cars really roam the streets (yes), and whether Silicon Valley fixations like Bitcoin are going to be adopted more broadly (not until the infrastructure gets better, and maybe not even then).

I’ve been asked to explain these things so many times that, in the interest of saving time, I’ve decided to make a list of all the things that are staples of (a certain kind of yuppie, overprivileged, tech-centric) San Francisco life, but haven’t caught on to the same degree back east. New Yorkers, here’s a guide to what your West Coast counterparts are up to.

 

1 – SpoonRocket

What it is: An app that lets you choose one of two or three meals per day and have it delivered to your house in 15 minutes or less.

Why it’s popular: The meals cost $8 apiece, and are usually fairly decent. Also, no digging for ones — you pay and tip the driver through your smartphone. In my neighborhood, SpoonRocket cars are everywhere around lunchtime, their little red window flags flapping in the breeze.

Will this be a Thing in New York? Maybe. New York has more (and better) lunch options than San Francisco, and more places that deliver. But if SpoonRocket extends to New York — it’s currently only in the Bay Area — it could steal business from Seamless.

 

 

2 – Sosh

What it is: An app that tells you fun things to do.

Why it’s popular: It’s the digital-age Time Out, and helps you find quirky activities like flashmobs and cooking classes. San Franciscans use it to find date ideas, fill an empty Friday night, or get clued in about concerts and parties.

Will this be a Thing in New York? It already works in New York, but I mostly hear about Sosh in San Francisco. Maybe because New Yorkers don’t have to look as hard for adventure.

 

Photo: Shutterstock

3 – Personal drones

What they are: Remote-controlled or auto-piloted helicopters, costing anywhere from $100 to $10,000 and up.

Why they’re popular: You can strap a GoPro to a drone to take a “dronie” of yourself from above. But early adopters are also experimenting with more practical applications, like surveying crops or as part of home-security systems. It’s not rare to see multiple tiny helicopters flying overhead on any given weekend afternoon in Dolores Park, shooting photos and scaring tourists.

Will they be a Thing in New York? Yes, if Martha Stewart is any indication.

 

Photo: Wealthfront

4 – Wealthfront/Betterment

What they are: Online money-management services. Both take your money and invest it (mostly in low-cost index funds) for very small fees, using software instead of human financial advisers. Just put your money in, answer a few questions about your financial goals, and the software does the rest.

Why they’re popular: Both companies have marketed themselves to Silicon Valley techies who have money but no time or expertise to manage it. Wealthfront gives seminars on investing at Facebook and Google, and Betterment — which is based in New York — has tried to capitalize on the tech boom as well. I often see people checking their portfolios with both companies’ mobile apps on the train.

Will this be a Thing in New York? Probably. It’s not as cool to say “my money’s in Wealthfront” as “my money’s with Goldman Sachs,” but it’s a lot cheaper.

 

Photo: Courtesy of Venmo

5 – Venmo

What it is: An app that lets you send money back and forth to your friends. Lucas uses it.

Why it’s popular: It solves the check-splitting problem at restaurants, and doubles as an underground social network.

Will this be a Thing in New York? It already is, to an extent. The difference is that Venmo is everywhere in San Francisco. Landlords collect rent through it, friends use it to split Uber rides, and charities use it to collect donations. Expect it to get universal in New York as well.

 

Photo: Courtesy of Lyft

6 – Lyft

What it is: A car-sharing service. It’s like Uber, but weirder.

Why it’s popular: Uber is now ubiquitous in major American cities, but Lyft — which uses silly pink mustaches and has fist-bumping drivers — is still strongest in the Bay Area, maybe because it’s often as cheap or cheaper than other car services. People in San Francisco tend to use Lyft if Uber is doing surge pricing, or if they’re in the mood to converse with their drivers.

Will this be a Thing in New York? Probably. Lyft just started operating in the city, but it’s still having trouble keeping up with demand. If it can iron out the kinks (and ditch the mustaches), it should be fine.

 

Photo: Oculus Rift/Facebook

7 – Oculus Rift

What it is: A virtual-reality headset.

Why it’s popular: It’s been a gamer favorite ever since it launched, but Silicon Valley got obsessed after Facebook bought the company for $2 billion. There’s even a monthly virtual-reality meet-up for hard-core Oculus fans.

Will this be a Thing in New York? Not for a while. Oculus is still not widely available, and living in Brooklyn is kind of its own virtual reality.

 

Photo: Courtesy of Hinge

8 – Hinge

What it is: A dating app that connects users to friends of their friends, and sends each person a short biography of the other when they match. (“George went to Princeton. He works at Google, and lives in Mountain View. You both like foreign films and cooking.”)

Why it’s popular: Easier than OKCupid, not as creepy as Tinder. Hinge started in Washington, D.C., but it seems to have become biggest in San Francisco, where it launched just this year. Anecdotally, Facebook employees seem particularly fond of it, perhaps since it uses Facebook as its match-making data source.

Will this be a Thing in New York? Hinge is already in New York, but doesn’t seem to be throwing much competition Tinder’s way. Maybe New Yorkers like a little more randomness in their love lives.

 

9 – Hacker News

What it is: Reddit for coders. The news-aggregator site is hosted by Silicon Valley incubator Y Combinator, and is read by most of the engineering crowd.

Why it’s popular: It’s a one-stop shop for all programming-related news.

Will this be a Thing in New York? No.

 

Photo: Courtesy of Postmates

10 – Postmates

What it is: An app that allows you to get anything delivered in an hour or less.

Why it’s popular: Because people love instant gratification and are lazy. Plus, unlike Seamless, Postmates can deliver non-food items like phone chargers, toilet paper, or emergency socks.

Will this be a Thing in New York? Yes, unless WunWun or another rival beats it out.

 

Photo: Shutterstock

11 – Smartwatches

What they are: Computers on your wrist. Samsung and LG are making them, and Google and other companies are hoping they’re the wave of the future.

Why they’re popular: Because it’s more polite to glance at your wrist for new e-mails than pull out your phone. Smartwatches are still mostly big with developers and tech workers, because early models don’t do much except make you look like Dick Tracy.

Will this be a Thing in New York? Only when Apple releases one. [10/08/2014 Update: definitely a 'Yes' now! ]

 

Photo: Courtesy of Secret

12 – Secret

What it is: An app that allows you to share things anonymously with your friends.

Why it’s popular: Because techies love to shit-talk.

Will this be a Thing in New York? Probably not. New Yorkers say it to your face.

[Source: NYMag]

10+ Tricks to be a Google Power User

How-to-be-a-Google-Power-User-infographic

It’s a familiar frustration for most of us: You type your precise, specific search terms into Google, and expect to find what you need on the first page.

Instead, you’re faced with millions of search results, and the first few links are so off-the-wall unrelated you wonder if you mistyped something.

But your search terms are correct, so why doesn’t Google know what you’re looking for? And how are you supposed to narrow down the millions of irrelevant results?

Though Google keeps improving their algorithms, there are still plenty of terms that stymie the search engine. Without context, it’s hard for Google to know exactly what you’re looking for, especially if your inquiry is highly specific.

Luckily, Google has quite a few hidden tips and tricks for searching that will help you quickly find exactly the results you’re looking for.

Just by learning a few formatting and punctuation tricks, you can tell Google how your search terms are related, or exclude certain words or phrases. You can also narrow down your search with criteria like location or pricing, or use Google to search within a single website.

If you’re still not getting the results you need, Google has several other little-known features that can widen your search. Webmasters can easily find images for their websites and blogs withGoogle Images, and researchers need only visit Google Books or Google Scholar to search through print publications and research papers in any field.

Faster and more accurate searches aren’t the only benefit to becoming a Google power user. Google also has a few hidden functions you can unlock with the right search query, including calculations and conversions, stock quotes and sports scores, and film showings and flight statuses. With the right search, you can get immediate results telling you the current weather and today’s sunrise and sunset times, or quickly look up the definition of a word and get a translation into one of dozens of available languages.

With the time you save as a Google power user, you’ll even be able to fit in a game of Atari Breakout on Google Images. Just follow the steps below to find out how!

How-to-be-a-google-power-user-1

[Source: WhoIsHostingThis]

5 Things You Should NEVER Do on Social Media

not-to-do-on-social

Let’s try to be creative during this summer!

Here’s an handy infographic I made for you, take a look while you relax on a sunny beach, sit on a train in your road trip or wherever you’re enjoying your vacation.

If you find yourself doing one of those things… let’s try to change before your next selfie! ;-)

Here’s 5 things you should really never do on Social Media:

  1. Like your own status
  2. Use hashtaghs as spaces
  3. Sign your own comment
  4. “Certificate” your name
  5. Forget private messaging

Infographic_aa

Twitter Hashtag Analysis: Do People Really Use Them?

hashtags

The first thing which comes in to your mind if you hear somebody talking about Twitter is hashtags. Hashtags are used to mark keywords or topics in a tweet and are a central feature in the social network. The hashtags on Twitter were born on August 23, 2007 and invented by Chris Messina. His first tweet using hashtags reads as follows:

A lot of studies tried to identify the best hashtags and what the best number of hashtags are you should use. Hashtags can start conversations and make a tweet findable by a much bigger audience than your own followers and increase interactions. Twitter creates lists with trending hashtags and hashtags can be used to find relevant news or even predict global events. Researchers from the Massachusetts Institute of Technology (MIT) recently published a study with the result that especially data from Twitter could predict the 2013 coup in Egypt and the social unrest associated with it.

Twitter itself recommended the use of hashtags and found out that using hashtags

“can increase engagement almost 100% (2x) for individuals and 50% (1.5x) for brands.”

So hashtags are very important if you want to reach a lot of people or make people start conversations about your tweet or your brand.

Our newest research shows that there are a lot of Twitter users which are not aware of the power that hashtags can give a tweet and don’t use hashtags at all.

Twitter Hashtag Analysis: More Than 50% Of The Tweets Did Not Use Hashtags

I used our massive amount of stored tweets and processed a sample set of more than 40,000 tweets over a time period of 19 months (2013-01 to 2014-07). Then I analyzed how many hashtags each of these tweets used.

Let’s take a look at the actual results.

Twitter Hashtag Analysis  Do People Really Use Them

The result shows that 58% or 25,532 tweets did not use any hashtag at all. This is a very unexpected number because hashtags are a central part in the communication and the functioning of Twitter. We should expect that the most tweets use at least one hashtag per tweet.

Furthermore the distribution of tweets containing 1 to 5 hashtags is the same and does not change fundamentally over the time period of 19 months. The high amount of tweets which do not contain any hashtag is not a phenomenon limited to a certain time period.

There can be several reasons for this trend. It could for example be an indication that more and more people use Twitter to communicate with people directly with the use of @-mentions in their tweets. In this case they just want to reach certain Twitter users and therefore have no ambition to create a bigger reach.

This can be a problem to find global trends, which is a main part of Twitter’s business and it is also one of the most important targeting possibilities for ads. Twitter seems to be fully aware of this problem. And this is why they started calculating trends and interests of a user not only based on hashtags used in the tweets but also on all words a tweet contains.

They also announced that they bought the deep learning startup Madbits, which focuses on computer vision and image recognition. This can help Twitter analyze pictures and identify their content even when they are not described by hashtags.

 

#Hashtags #Tweets Percentage
0 23532 58.78 %
1 10436 26.07 %
2 4497 11.23 %
3 1154 2.88 %
4 304 0.76 %
5 108 0.27 %

[Source: Quintly]

Why do we SHARE what we DO NOT READ? Meet the (dis)Attention Web

share-read-wp

Earlier this month, there was yet another lengthy public debate about Upworthy, the two-year-old publisher that has become one of the most popular sites on Facebook due to its knack for overselling its bite-size content with “curiosity gap” headlines like, “Why Is Bill Nye Acting Like A Lunatic? Because He Doesn’t Want To Get Blown Up, That’s Why.”

“We’ve found effectively no correlation between social shares and people actually reading.”

In the midst of the Twitter argument, Tony Haile, CEO of Chartbeat, which measures real-time traffic for sites like Upworthy, dropped a bomb: “We’ve found effectively no correlation between social shares and people actually reading,” he wrote.

If you work in media, or have a blog, or are the sort of person who pays any attention to things like how many tweets an article has, this statement probably comes as a surprise. There is an implied relationship between the number of people who choose to blast a link to a piece of content and the interestingness of that content. The media industry has fully digested the idea that likes and retweets are marks of merit and that the viral effect of social media is the ultimate affirmation of relevance, which is why every major news organization now has at least one social media editor. To suddenly say that a story is just as likely to have been read by a million people and tweeted by none of them, as it is to have been tweeted a million times and yet never read, seems impossible. And yet, that’s what Chartbeat has found.

Chartbeat’s lead data scientist Josh Schwartz later clarified to The Verge that Haile was talking specifically about tweets, although the expectation is that Facebook shares would reflect the same pattern. While greater social media shares clearly increase the amount of traffic to an article, that doesn’t necessarily mean that more people will actually read it.

“There is obviously a correlation between number of tweets and total volume of traffic that goes to an article,” he says. “But just not a relationship between stories that are most heavily consumed and stories that are most heavily tweeted.”

There are a number of possible explanations. Clicks from social media are more likely to come from mobile devices, where readers typically spend less time on the page. It also likely reflects readers’€™ preferences about what types of links they click ‘€” studies show people are more likely to share stories that are happy or nostalgic than they are to tweet about crime, for example. It’s also possible that some highly retweeted stories contain all the information necessary in the headline without the need to click on the article, as with some breaking news. Or it could just be that we’re in the age of the skim, as Slate’s Farhad Manjoo wrote last year, and people just don’t read things deeply on the internet.

Are we sharing stories without reading them?

But the most obvious explanation, the one that has probably already occurred to you because you’re just as guilty as everyone else, is that people are tweeting stories without reading them. “I skim hundreds of stories on a daily basis for my job, and yes a portion of those I definitely tweet without actually reading,” says Taylor Lorenz, who runs social media for The Daily Mail. “I think anyone who says they fully read and ponder every article before tweeting is lying through their teeth.”

Like Chartbeat, Upworthy measures things like scroll depth, clicks, video playback, and other metrics in order to determine whether people are actually reading. Upworthy’s data supports the false-retweet theory: users who consume about 25 percent of an article are more likely to share than users who immediately bounced away or even users who spent more time with it.

upworthyFF

Let’s say that a longer and more accurate version of what Chartbeat found might be stated as: “Just because an article is shared a lot doesn’t mean that people are reading the whole thing.”

But there’s more to the story. While Upworthy sees a burst of tweets from people who have consumed just a quarter of the article, it sees an ever greater boost once people have consumed the whole thing. BuzzFeed’s data-science team had similar findings: the majority of social media shares happen after people have been on a page for over three and a half minutes on desktop, or over two minutes on a mobile device.

So if you see someone tweet an article, it likely means they either didn’t really read it, or they read every word. That makes it tough to judge a story by how many tweets it has. But new insights into how many people tweet and click versus how many actually read are actually prompting a change in the way publishers market themselves to advertisers. Upworthy, YouTube, and other platforms have started paying less attention to page views and more attention to how engaged people actually are.

Upworthy has started tracking a new metric called “attention minutes,” which measures the total amount of time that people spend actively paying attention to the site, along with the amount of attention paid to each piece.

How does it work? Attention minutes is a fine-grained, conservative measure of how long people are engaging with the content on web pages.

  • Total Attention on Site (per hour, day, week, month, whatever) — that tells us (like total uniques or total pageviews) how good of a job Upworthy is doing overall at drawing attention to important topics.
  • And Total Attention per Piece, which is a combination of how many people watch something on Upworthy and how much of it they actually watch. Pieces with higher Total Attention should be promoted more.

Its implementation is far more precise than “Time on Page” as it’s usually measured. Time on Page generally relies on a very sparse set of signals to figure out whether viewers are still paying attention. And especially on the last page of a visit, it can be hugely misleading (Here’s a handy explainer about why that is).

Attention minutes are built to look at a wide range of signals — everything from video player signals about whether a video is currently playing, to a user’s mouse movements, to which browser tab is currently open — to determine whether the user is still engaged. The result is a fine-grained and unforgiving metric that tells us whether people are really engaged with content or whether they’ve moved on to the next thing.

Publishers Are Turning Away From Page Views and Social Shares, Looking At Attention Time

As pageviews have begun to fail, brands and publishers have embraced social shares such as Facebook likes or Twitter retweets as a new currency. Social sharing is public and suggests that someone has not only read the content but is actively recommending it to other people. There’s a whole industry dedicated to promoting the social share as the sine qua non of analytics.

Caring about social sharing makes sense. You’re likely to get more traffic if you share something socially than if you did nothing at all: the more Facebook “likes” a story gets, the more people it reaches within Facebook and the greater the overall traffic. The same is true of Twitter, though Twitter drives less traffic to most sites.

But the people who share content are a small fraction of the people who visit that content.

“I think there’€™s a group of publishers who say, ‘€˜Look, we’re web native, we can do a lot more to get a realistic picture of what’s going on on the web than we ever could in the analog world,’ €™” Upworthy’s director of business intelligence Daniel Mintz tells The Verge.

“That’s harder to dupe than page views and uniques. You can turn an article into a 20-page slideshow and voila, you have 20 times the views. Advertisers, and in particular advertisers interested in attention, don’€™t just want empty clicks.”

Upworthy’€™s critics say it maximizes for social media shares, “sending a (false) message to Facebook that those headlines are the stories its users really want to read,” as Reuters columnist Felix Salmon put it. But the company’s new emphasis on the time spent on a story contradicts that claim, suggesting that Upworthy is playing a longer game. While the number of times a story is shared may not be a perfect signal of quality, it’€™s reassuring to know that stories that hold a reader’€™s attention all the way to the end are also rewarded by the Twittersphere.

Bottom line, measuring page views, and social sharing is great for understanding volume, but if you’re using that to understand which content is capturing more of someone’s attention, you’re going beyond the data. Social is not the silver bullet of the Attention Web.

[August 2014 Update]

Looks like Facebook is taking a step towards the “Attention Social” too, as they announced yesterday that they are updating the social feed algorithm to reduce click-baiting headlines.

“Click-baiting” is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see. Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in News Feed.

News Feed FYI Click-baiting

However, when we asked people in an initial survey what type of content they preferred to see in their News Feeds, 80% of the time people preferred headlines that helped them decide if they wanted to read the full article before they had to click through.

Over time, stories with “click-bait” headlines can drown out content from friends and Pages that people really care about.

So how do we determine what looks like click-bait?

One way is to look at how long people spend reading an article away from Facebook. If people click on an article and spend time reading it, it suggests they clicked through to something valuable. If they click through to a link and then come straight back to Facebook, it suggests that they didn’t find something that they wanted. With this update we will start taking into account whether people tend to spend time away from Facebook after clicking a link, or whether they tend to come straight back to News Feed when we rank stories with links in them.

Another factor we will use to try and show fewer of these types of stories is to look at the ratio of people clicking on the content compared to people discussing and sharing it with their friends. If a lot of people click on the link, but relatively few people click Like, or comment on the story when they return to Facebook, this also suggests that people didn’t click through to something that was valuable to them.

Also, this is the truth about Native Advertising and Banner Advertising

Media companies, desperate for new revenue streams are turning to Native Advertising in droves. Brands create or commission their own content and place it on a site like the New York Times or Forbes to access their audience and capture their attention. Brands want their message relayed to customers in a way that does not interrupt but adds to the experience.

native_ads

However, the truth is that while the emperor that is native advertising might not be naked, he’s almost certainly only wearing a thong. On a typical article two-thirds of people exhibit more than 15 seconds of engagement, on native ad content that plummets to around one-third. You see the same story when looking at page-scrolling behavior. On the native ad content analyzed by Chartbeat, only 24% of visitors scrolled down the page at all, compared with 71% for normal content. If they do stick around and scroll down the page, fewer than one-third of those people will read beyond the first one-third of the article.

What this suggests is that brands are paying for — and publishers are driving traffic to — content that does not capture the attention of its visitors or achieve the goals of its creators. Simply put, native advertising has an attention deficit disorder. The story isn’t all bad. Some sites like Gizmodo and Refinery29 optimize for attention and have worked hard to ensure that their native advertising experience is consistent with what visitors come to their site for. They have seen their native advertising perform as well as their normal content as a result.

The lesson here is not that we should give up on native advertising. Done right, it can be a powerful way to communicate with a larger audience than will ever visit a brand’s homepage. However, driving traffic to content that no one is reading is a waste of time and money. As more and more brands start to care about what happens after the click, there’s hope that native advertising can reach a level of quality that doesn’t require tricks or dissimulation; in fact, to survive it will have to.

For the last few years there have been weekly laments complaining that the Banner Advertising is dead. Click-through rates are now averaging less than 0.1% and you’ll hear the words banner blindness thrown about with abandon. If you’re a direct response marketer trying to drive clicks back to your site then yes, the banner ad is giving you less of what you want with each passing year.

However, for brand advertisers rumors of the banner ad’s demise may be greatly exaggerated. It turns out that if your goals are the traditional brand advertising goals of communicating your message to your audience then yes, most banner ads are bad…. but…. some banner ads are great! The challenge of the click web is that we haven’t been able to tell them apart.

Research has consistently shown the importance of great ad creative in getting a visitor to see and remember a brand. What’s less well known is the scientific consensus based on studies by Microsoft [pdf], Google, Yahoo and Chartbeat that a second key factor is the amount of time a visitor spend actively looking at the page when the ad is in view. Someone looking at the page for 20 seconds while an ad is there is 20-30% more likely to recall that ad afterwards.

So, for banner ads to be effective the answer is simple. You have to create great creative and then get it in front of a person’s face for a long enough period for them to truly see it. The challenge for banner ads is that traditional advertising heuristics about what works have been placing ads on the parts of the page that capture the least attention, not the most.

banner_ads

Here’s the skinny, 66% of attention on a normal media page is spent below the fold. That leaderboard at the top of the page? People scroll right past that and spend their time where the content not the cruft is. Yet most agency media planners will still demand that their ads run in the places where people aren’t and will ignore the places where they are.

For quality publishers, valuing ads not simply on clicks but on the time and attention they accrue might just be the lifeline they’ve been looking for. Time is a rare scarce resource on the web and we spend more of our time with good content than with bad. Valuing advertising on time and attention means that publishers of great content can charge more for their ads than those who create link bait. If the amount of money you can charge is directly correlated with the quality of content on the page, then media sites are financially incentivized to create better quality content. In the seeds of the Attention Web we might finally have found a sustainable business model for quality on the web.

This move to the Attention Web may sound like a collection of small signals and changes, but it has the potential to transform the web. It’s not just the publishers of quality content who win in the Attention Web, it’s all of us. When sites are built to capture attention, any friction, any bad design or eye-roll-inducing advertorials that might cause a visitor to spend a second less on the site is bad for business. That means better design and a better experience for everyone. A web where quality makes money and great design is rewarded? That’s something worth paying attention to.

[Sources: The Verge, Time, Upworthy, thanks to @StefanoMaggi for the inspirational article on WeAreSocial Italy]