Teens heavily use Facebook, Instagram more often than Snapchat

One of the most pressing questions about Facebook’s future revolves around teen usage. However, a new study by Forrester shows that maybe teens don’t hate Facebook after all.

Forrester surveyed more than 4,500 U.S. online users between 12 and 17 about their habits on social networks and apps. Among apps they use “all the time,” both Facebook and Instagram finished ahead dof Snapchat.

Nate Elliott, Forrester’s Vice President and Principal Analyst Serving Marketing Leadership Professionals,summed up the findings of the study in a blog post:

The results were clear: Facebook remains young users’ favorite social network. More than three-quarters of online youth use Facebook — twice as many as use Pinterest or Tumblr or Snapchat, and more than use Instagram and WhatApp combined. And 28% of young users who are on Facebook say they use it “all the time,” a higher percentage than said this about any other social network.The bottom line: The sky is not falling. Facebook does not have a problem attracting or retaining teen users.

Here’s a look at the graph, with different apps and social networks used by teens plotted in terms of adoption and hyperusage:

teensocialscatter

[Source: Inside Facebook]

Facebook Algorithm Tweaks Drive More Brand Engagement

The “Q1 2014 Social Intelligence Report” (PDF) indicates that Facebook still rules the roost when it comes to social media platforms—engagement is higher on Facebook than on any other platform and is on the rise.

ADI’s report looks at the effect social media has on brands from a paid, owned, and earned perspective. The analysis is based on 260 billion Facebook ad impressions, 226 billion Facebook post impressions, 17 billion referred visits from social networking sites, and 7 billion brand post interactions, including comments, likes, and shares.

“People are clicking through to the ads they are seeing,” said Joe Martin, a senior analyst at ADI. “Click-through rates are up year over year and quarter over quarter. The new Autoplay feature for video seems to be working, as well. There have been huge amounts of video plays, and engagement rates are up. Even though people have expressed frustration over the algorithm changes by Facebook, there’s good news in the data for brands.”

Facebook video plays are up a whopping 758 percent year over year (YoY). Engagement with video posts is up 25 percent YoY and up 58 percent quarter over quarter (QoQ).

Brands are also taking advantage of Facebook’s ad business, which is also growing. According to ADI, Facebook’s ad clicks increased 70 percent YoY and 48 percent QoQ, with ad impressions up 40 percent and 41 percent, respectively. And people are clearly clicking on the ads being served, given that Facebook’s ad click-through rate (CTR) jumped 160 percent YoY and 20 percent QoQ. Also notable: Clicks still outpace impressions on the platform.

ADI’s analysis also found that Fridays are the best-performing day of the week for social media. Consumers post more, like more, and comment more on that day. Additionally, 25 percent of videos played and 15.7 percent of impressions on Facebook take place on Friday. “That’s definitely when marketers should be planning to use their best content because that’s when you’ll get the most engagement,” Martin said.

Twitter (5 percent) and Facebook (11 percent) referred revenue-per-visitor (RPV) also increased in the first quarter. According to Martin, LinkedIn stood out with a 15 percent share of social traffic to B2B high-tech sites. Only Facebook drove more traffic (52 percent) to B2B high-tech sites in Q1.

“Facebook is back at the top of the mountain,” Martin said. “It was declining for some time, but now it’s at about 75 percent of retail referrer traffic, for example. All the other networks are still growing, but the majority of referring traffic is still attributed to Facebook. That means that Facebook’s adaptions for marketers are working.”

 

[Source: Adobe Index]

XXX World 3: YouPorn Stats in Italy

Italy

Continuing our tour of what gets people going around the world, I headed to the Mediterranean to take a look at the porn viewing habits of Italy, my homecountry.

This time our data comes from YouPorn.com, one of the most popular sites in the PornHub Network.

italy_worldwide_ranks

The Italians are coming

One thing’s for sure, Italians do love YouPorn! Italy ranks number 4 worldwide for the most visitors to YouPorn each day.

italy_days_monthsMonday’s are the most popular day to rack up those visits, particularly between 3pm – 4pm. Sunday is the least popular day, and traffic to YouPorn is lowest between 4am – 6am.

Italian Stallions

Italians are known for their sexual prowess, and according to our data the reputation is well-deserved. They spend an average of 10 minutes and 43 seconds on the site (compared to a world average of 8 min 56 sec), making them the European nation with the most stamina.

italy_pages_times

The Lombardy region pulls slightly ahead of the rest of the country, averaging 12 seconds longer per visit.

YouPorn   1What’s more, they get around, viewing close to 10 pages per visit before they’re satisfied.

YouPorn   2

What turns Italians on?

Every nation has its own predilections where porn is concerned, and Italy is no different as you can see from the charts below. Italian actress-cum-pornstar Sara Tommasi takes the top spot for popular searches, keeping in line with the country’s clear preference for local talent.

YouPorn   3
As the Italians know, some things are just better with age! Mature dominates as the top category across the nation, with amateur following closely behind.

YouPorn   4

Italy’s favorite devices

How do Italians like to look at YouPorn? 60% opt for a desktop PC, with mobile and tablet traffic trailing at 29% and 12% respectively.

YouPorn   5
Hopefully you’ve enjoyed this look at how our Italian friends like to get off. Until next time, ciao!

If you like this article, dont’ forget to chek the previous posts in the XXX World Series:

XXX World 2: similarities and differences in online porn and sex searches

XXX World: Most Searched Porn Terms By Country and State & Average Daily Impressions

[Source: PornHub]

Users who arrive at News Sites via Facebook spend Less Time, view Fewer Pages, return Less Often

PewReferralTrafficChart

Facebook’s efforts to cozy up to media organizations appear to be timely, as Internet users who arrive at the 26 news websites analyzed in a new study from Pew Research Center via directly typing in those sites’ URLs or via bookmarks spend far more time on those sites, view more pages, and return more times per month.

Pew analyzed three months’ worth of data from comScore for those 26 sites, and it found that Internet users who arrived directly or via bookmarks spent an average of four minutes and 36 seconds per visit, compared with just one minute and 42 seconds for those arriving via Facebook.

The gap was even wider when it came to pages viewed per month, as direct visitors averaged 24.8, versus just 4.2 for Facebook visitors.

PewFBReturnLessChart

And direct visitors averaged 10.9 visits per month to the sites studied by Pew, while Facebook referrals accounted for just 2.9 visits per month.

PewVisitorsEngagementFBChart

Pew detailed its findings in the report:

This higher level of engagement from direct visitors holds true across the full mix of sites studied, from those that rank among the most shared on Facebook, such as Breitbart, to those whose traffic is heavily driven by traffic from search engines, such as ABC News, and from those with a small total audience (Mr. Conservative) to aggregators (Yahoo News). Even sites such as digital native BuzzFeed and National Public Radio, which have an unusually high level of Facebook traffic, saw much greater engagement from those who came in directly.

The data also suggest that converting social media or search eyeballs to dedicated readers is difficult to do. Most people who arrived at one of these popular news sites used only one of the three modes, suggesting that, at least on desktop/laptops, individuals tend to come to these news sites using a single method. Users had not, in other words, logged into ABC News in the morning to get the latest news and then later that night followed a link to another ABC story when checking status updates on Facebook. Of the sites examined, the percentage of direct visitors who also came to the site via Facebook was extremely small, ranging from 0.9 percent to 2.3 percent, with the exception of BuzzFeed at 11.3 percent. Similarly, direct visitors who also came to a site through a search engine ranged from 1.3 percent to 4.1 percent — again with one exception, this time being Examiner.com at 8.6 percent.

At a time when news organizations are working to understand how consumers interact with news in the digital space and are implementing digital subscription plans while energetically pushing content in social spaces, these findings encapsulate some of the key challenges facing digital news. Facebook and search are critical for bringing added eyeballs to individual stories, and they do so in droves. But the connection a news organization has with any individual coming to their website via search or Facebook seems quite limited. For news outlets operating under the traditional model of building a loyal, perhaps paying audience, obtaining referrals so that users think of the outlet as the first place to turn is critical.

The data also shed light on new audience approaches. The strategy of BuzzFeed, for example, is very different from that of traditional news organizations. It is not built around building a loyal, returning audience. Instead, it is built around “being a part of the conversation,” says Editor-in-Chief Ben Smith. The site’s writers and editors develop content that people want to share so that a story reaches all those it “should” reach. It may well be a completely different audience from one story to the next. That strategy is reflected in the 50 percent of its desktop/laptop traffic that comes in through Facebook with lowengagement, but high volume — far more than the 32 percent of traffic that accesses the site directly and show higher levels of engagement. The revenue strategy — built around advertising, rather than subscriptions — reflects that strategy, as well. On the other hand, a site like The New York Times — which relies on user subscriptions for a substantial portion of its revenue, and, thus, likely places high priority on loyalty and engagement — gets 37 percent of its laptop/desktop traffic from direct visitors and only 7 percent from Facebook.

Pew Director of Journalism Research Amy Mitchell said in a release announcing the study’s findings:

These findings encapsulate some of the key challenges facing digital news. Facebook and search are critical for bringing added views to individual stories, but the data suggest that it is hard to build relationships with those users. For news outlets operating under the traditional model and hoping to build a loyal, paying audience, it is critical for users to think of that outlet as the first place they should turn.

And John S. and James L. Knight Foundation Vice President of Journalism and Media Innovation Michael Maness added:

News organizations can use this study to better understand how people find their content and what attracts and sustains audiences. The findings show that cultivating relationships is central to developing a loyal following. This highlights the need for organizations to constantly experiment with new engagement opportunities, get to know their audience, and create content that resonates.

Readers: Do you think Facebook can improve its performance when it comes to engagement with news sites?

[Source: Pew Research Center's Journalism Project]

[Complete Study: Social Search and Direct Path ways to Digital News]

XXX World 2: similarities and differences in online porn and sex searches

Considering the huge success achieved by the first post “XXX World: Most Searched Porn Terms By Country and State & Average Daily Impressions“, I can definitely say that this is a true HOT topic.

So, here we are with some brand new infographics to better understand the topic, thanks to Vincenzo Cosenza aka @VinCos… enjoy!

What are people looking for, when they are looking for sex? Speaking of web searches, Google knows a lot about this stuff, obviously, but doesn’t tell. PornMD, instead, has decided to share some information about sex searches related to PornHub properties (PornHub is the most visited porn website of the world). A new section called PornMD LIVE shows what users from all over the globe are searching for, in real time.

Another section shows the top 10 most commonly searched terms on the network over a 6 months period, for each country.

So I have decided to aggregate these data in order to visualize similiarities and differences among sex searches from different countries.
Sankey diagram allows to easely see countries on the left and searches on the right. Common keywords are represented by bigger boxes.

Overall there is a tendency to search for themselves: for example, the top search term for Italy is “Italian”, Germany’s is “Germany” and so on.
Common sex fantasies in Europe are related to: amateur, mature, massage, casting, MILF, teen, anal.
But there are countries like Ireland, Romania, Hungary, Finland, Ukraine, that have peculiar, and sometimes weird, porn tastes. For example, Irish are looking for “drunk” people, Romanians and Hungarians for “mom and son” scenes.

porn searches in europe

Expanding the work to all the globe, I have identified the most common terms for each continent. In the data visualization below you can see the most shared keywords worldwide. MILF, teen and anal seem to be the most recurring ones.

sex_searches_ww

[Source: Vincos]