The latest insights from our comScore Mobile Advisor Study show that the Total Italy Mobile Universe accounted for 48,000,000 users in the three-month average ending November 2013. Smartphone users represent 64.1 percent of the total Italian mobile audience, an increase of 23.5 percent from the previous year.
Mobile commerce is already playing a major role in online retail in Italy. These are some of the key findings:
- Usage of retail apps and sites showed the strongest year-over-year increase of 74.8 percent, followed by the Health category with 66.6% growth. The e-payments and money transfer category came third with 65.2 percent growth and over 2 Million additional users over the last year.
- Financial and retail / m-commerce related services belong to the most popular usage categories accessed by Italian smartphone owners. Online retail sites and apps were visited by 23.8 percent of smartphone owners, followed closely by shopping and price guides (22.6 percent).
- Accessing electronic payments or money transfer services on smartphones has also been popular, with 21.7 percent of Italian smartphone owners using those services in November 2013.
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Via Scoop.it – Digital Media
Looking into mobile payment applications for your business? Consider this comparison of the leading systems. The cashless society is coming: American consumers now carry more than 750 million credit cards, while paper currency production continues to decline. In fact, the U.S. Bureau of Printing and Engraving produced fewer $1 and $5 bills in 2010 than at any other time in the last 30 years. So why do so many small businesses still refuse to take plastic? After all, the old excuses–excessive transaction fees, hidden costs, cumbersome processing systems–no longer apply. Credit goes to the emergence of new mobile payment applications that enable virtually anyone with a smartphone or tablet to accept credit and debit cards anywhere, anytime. The best known among them, Square, generates more than $4 million in transactions each day. But Square isn’t the only mobile payment processing solution available–it may not even be the best one for your particular startup. Let’s crunch the numbers. Square
Who created it: Square, the San Francisco-based mobile technology firm led by Twitter co-founder Jack Dorsey. How it works: Square enables users to accept credit and debit purchases by swiping cards through a small dongle that plugs into their iPhone, iPad or Android audio jack. How much it costs: Square charges a fee of 2.75 percent on each swiped transaction, and promises no contracts, monthly fees or hidden costs. One caveat: Users who select to enter credit card numbers manually must pay 3.5 percent and 15 cents per transaction. What sets it apart: Scale. In the past year alone, Square has shipped more than 500,000 card readers and now processes more than a million transactions each month. GoPayment
Who created it: Intuit, the Mountain View, Calif.-based business and financial management solutions provider behind QuickBooks, Quicken and TurboTax. How it works: Just like Square, the pocket-size GoPayment reader plugs into the audio jack of any supported smartphone or tablet, including devices running the iOS, Android and BlackBerry operating systems. Users can swipe cards or manually enter card data. How much it costs: The free monthly service, tailored for low-volume users who process less than $1,000 per month, applies a 2.7 percent rate to swiped transactions and a 3.7 percent rate to keyed transactions. A high-volume option, priced at $12.95 a month, charges a 1.7 percent fee on swiped transactions and 2.7 percent on manual entries. What sets it apart: Integration. Intuit already processes more than $17 billion in annual transactions for approximately 300,000 small-business partners, and its 4 million QuickBooks users can sync GoPayment transactions with the most recent versions of QuickBooks for PC and Mac. Pay Anywhere
Who created it: North American Bancard, the Troy, Mich.-based payment solutions provider that processes more than $12 billion in electronic transactions annually for 110,000-plus merchants nationwide. How it works: You know the drill by now–card reader, plugs into the iOS or Android audio jack, etc. How much it costs: Pay Anywhere charges 2.69 percent for swiped transactions and 3.49 percent for keyed transactions. That’s it–no monthly fees or minimums, and no cancellation fees. What sets it apart: Bells and whistles. In addition to North American Bancard security safeguards and 24/7 customer support, Pay Anywhere touts features like inventory tracking, real-time transaction reporting, e-mail receipts and default tip and tax percentages.