Retail is the Fastest Growing Usage Category on Smartphones in Italy

The latest insights from our comScore Mobile Advisor Study show that the Total Italy Mobile Universe accounted for 48,000,000 users in the three-month average ending November 2013. Smartphone users represent 64.1 percent of the total Italian mobile audience, an increase of 23.5 percent from the previous year.

Mobile commerce is already playing a major role in online retail in Italy. These are some of the key findings:

  • Usage of retail apps and sites showed the strongest year-over-year increase of 74.8 percent, followed by the Health category with 66.6% growth. The e-payments and money transfer category came third with 65.2 percent growth and over 2 Million additional users over the last year.
  • Financial and retail / m-commerce related services belong to the most popular usage categories accessed by Italian smartphone owners. Online retail sites and apps were visited by 23.8 percent of smartphone owners, followed closely by shopping and price guides (22.6 percent).
  • Accessing electronic payments or money transfer services on smartphones has also been popular, with 21.7 percent of Italian smartphone owners using those services in November 2013.

If you would like to access to the full report contact us worldpress@comscore.com

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[Source: ComScore]

The Selfie phenomenon: a brand new research and how a selfie just become the most-retweeted tweet of all time

Oxford Dictionary’s word of the year is also one of the most fascinating movements in social is that of the selfie. Part vanity, part communication, part fun, and part absurdity, selfies represent a new generation of #selfieexpression cum egotistical emoticons…but not necessarily in a bad way. Nevertheless, the psychology and science behind selfies are strangely fascinating and therefore I continue to study and report on its evolution.

Selfiecity, a new research project, studies Instagram data from five cities around the world including Bangkok, Berlin, Moscow, New York, and Sao Paulo. Wired initially reported on Selfiecity’s initial findings. I didn’t want to be selfie’ish with the information so, I’m sharing the highlights with you here.

Right now, there are more than 79 million pictures on Instagram with the hashtag #selfie. You can add another 7 million for #selfies and 1 million for #selfienation. Not counted though, are the number of selfies that don’t include a meta reference beyond the visual that you are indeed looking at a selfie.

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As you can see, selfies is a form of communication among the (early) twenty somethings.

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Specifically in NY, more women (61.6%) share selfies than men (36.7%). But then again, there are historically more women active on social media than men as well. The average age for selfie-made women in NY is 23.3 whereas the age skews slightly higher for men at 26.7.

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I know this is a burning issue for everyone concerned here. Selfiecity also tracked visual cues such as angle of head tilt. Women in Sao Paulo as you can see, were the most expressive with body position and tilt at 17-degrees compared to 10.6-degrees in Bangkok and 11-degrees in New York.

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But wait, that’s not all Selfiecity is tracking. You can learn more about poses, the state of eye contact, how many people where glasses, and whether or not people open or close their eyes and mouth in selfies.

In summary:

#noglasses

and…

Eyes wide open…mouth wide shut.

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I found this part particularly interesting. Selfiecity is also tracking the mood in each selfie. For the most part, people are happy, which hopefully conveys a positive sense of selfie-esteem or selfie-confidence ;)

In short, women are clearly smiling more than men. I guess that says something…

Additionally the team at Selfiecity learned…

On average, women tend to take more selfies than men. In Moscow, women account for 80% of the selfies. Yet, as people get older, this trend reverses. At or after age 40, men are more likely to take and post selfies than women.

At 150%, women are more likely to tilt their heads in photos over men.

According to Selfiecity’s mood analysis, people in Bangkok and Sao Paulo appear to be happier than people in Moscow. Perhaps it’s just that they’re more selfie-satisfied.

Truth is, yesterday we witnessed a new chapter in selfie’s history as Ellen Degeneres took an amazing shot during Oscar’s night and shared it on Twitter asking the world to make it the “most retweeted selfie” ever.

And she made it in almos no time: the retweets quickly added up. Within 30 minutes it was nearing Barack Obama’s record of 778,800.

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Then, a few minutes later, it happened. Within the hour, the tweet would go on to surpass one million retweets, making it far and beyond the most-retweeted tweet of all time.

But, even though Samsung was all over this  (and the all Academy Awards), backstage, she’s using an Apple product. #EpicFail?

You’ll be telling your grandkids about this one, folks. At least until next year’s Oscars.

[Source: Brian Solis & Mashable]

PwC Total Retail 2014

This survey, PwC’s seventh annual study in a series tracking changes in global consumers’ shopping preferences, is our biggest one yet: 15,000 online users representing 15 countries.  Among the expectations that global consumers now have are:  24/7 retailer availability, real-time insight into the retailer’s stock, compelling in-store technology, and consistent prices and offerings across all the retailer’s assets.

Today’s consumers have raised the bar for retailers. Multichannel shopping is a given — the price of admission into the conversation. Within our data we’ve unearthed eight customer expectations that transcend geography and product category, and will require that retailers evaluate their business model from top to bottom.

  • A compelling brand story that promises a distinctive experience
  • Customised offers based on totally protected, personal preferences and information
  • An enhanced and consistent experience across all devices
  • Transparency, real-time, into a retailer’s inventory
  • My favourite retailers are everywhere
  • To maximise the value of mobile shopping, both store apps and mobile sites must improve
  • Two-way social media engagement
  • “Brands” act like retailers, and we’ll treat them that way

Take a closer look at the main takeaways and feel free to discuss and share them! Please, don’t hesitate to contact me for any doubt and follow the hashtag #TotalRetail!

You can find all the contents, video, and much more on www.PwC.com/TotalRetail

1. “Trust the brand” is the #1 reason people shop at their favorite retailers, so retailers should change how that brand is communicated, both internally and externally.

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2. Retailers need to strike a balance between customization and security because online shoppers demand customized offers based on totally protected, personal preferences and information.

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3. Consumers expect a consistent experience across all devices, so companies need to ensure that customer information “travels” securely with each device.

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4. The back-office of retailers needs to move at the speed of the customer because shoppers want real time, transparency into a retailer’s inventory.

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5. Favorite retailers are everywhere, so retailers should examine their store portfolio taking into account how consumers want to shop.

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6. To maximize the value of mobile shopping, both store apps and mobile sites must improve. Businesses should focus on the mobile browser experience first, and then ramp up apps.

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7. Online shoppers seek two-way social media engagement, so retailers need to listen to customer’s comments and turn that commentary into actionable data.

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8. Shoppers don’t see the difference between manufacturers and retailers, so both sides need to work together to share consumer insights and collaborate to enlarge the pie and drive more success for both.

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App Annie Index: 2013 Retrospective – Mobile Top Trends of 2013

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App Annie reviews 2013’s top mobile app industry findings, ranging from major country moves to social messaging apps evolution to platforms.

2013 was a milestone year for mobile apps and app stores alike, setting the stage for exciting new opportunities in 2014. Over the last year we saw many new trends including significant growth in emerging markets, a dramatic shift in game spending on mobile and the global expansion of social messaging platforms. In this App Annie Annual Index, we will uncover a variety of trends and insights to guide you in making smart business decisions.

Specifically, this App Annie Index 2013 Retrospective report recaps the top headline trends of 2013 with insights to the top-growing countries, categories, app stores, and more. The report shows the causes of this growth, giving you insights into the trends and markets you can’t ignore for the upcoming year.

Mobile flexes its revenue-generating muscle for games, outperforming handhelds on both iOS App Store and Google Play for most of 2013.

Some key insights from this 2013 Retrospective report include:

  • US, South Korea, and Japan are leaders in app store revenue, however BRIC countries and 5 other regions outpaced these superpowers in download and revenue growth.

  • Gamers worldwide are increasingly favoring their iPhones and Androids over 3DS’s and Vitas. Both iOS App Store and Google Play experienced a surge in app store game revenue, vaulting them ahead of handhelds in 2013 for the first time ever.

  • Freemium as a business model continued to be massively successful for a range of app categories in 2013, with games seeing the most money. Developers were able to find creative ways to incentivize in-app purchases by consumers.

  • Messaging apps transitioned into social messaging platforms, diversifying not only their product offerings, but also their revenue streams. Moving beyond their home countries, they added e-commerce, books and music capabilities.

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[Source: App Annie]

Icons of the Web: the top million web sites for 2013

Icons of the Web from the open source Nmap Security Scanner Project (http://nmap.org)is an update to the hugely popular project from 2010. This update brings all new data, a n updated interactive viewer and printed posters available for sale through Kickstarter for a limited time (until January 17th!)

Icons of the Web

[Source: Icons of the Web]

10 must-know digital marketing statistics from 2013

In this post, I round-up some of the significant stats from 2013 which show the big trends in consumer behaviour across different digital platforms and channels that will help you question your priorities in 2014.

Social media marketing

Q. Which social networks should we focus on?

With limited time you need to focus your participation on the social networks which are growing fastest and have the most participation amongst your audience. This data from Global WebIndex shows the growth in the main networks across different age groups. You need to check how you’re performing compared to competitors too.

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Q. Which social networks encourage sharing?

Our post asking which social network drives the most visits used social sharing data from Gigya to help answer this question.  These are the top sources of sharing at a top-level.

Social-sharing-stats

Of course, sharing will vary by market, so check your sharing against your direct competitors. Here we can see that Ecommerce sharing is quite different – with Pinterest very popular, particularly in the US.

Google Chrome

Q. Should we offer social sign-in?

The same data source also shows the relative popularity of the social networks for social sign-in. Data is available specifically for Ecommerce companies and publishers too.

Social-sign-in

Search

Q. How popular is mobile search and how effective is our mobile SEO?

With the increase in consumer adoption of mobile, you should focus more on visits from mobile SEO. See how the proportion of mobile visits vary in importance compared to other traffic sources to see whether you potentially have a problem.

Despite the growth in popularity of social media many of us still turn first to a search engine, although this new data from Google’s new Mobile Path to Purchase guide shows us that mobile apps and brand sites are important sources too according to consumers.

Mobile search popularity 2014

Q. How do I review the effectiveness of my SEO given the growth in Not Provided?

We have alerted readers to how Google has progessively removed referring keywords in its reports during 2013, so making reporting on SEO more challenging, although we have shown there are decent alternatives.

As if you needed a reminder, this is how significant Not Provided is now…

NotProvided

Ecommerce and conversion rate optimisation

Q. What is our potential improvement in conversion rates?

Although overall conversion rates for Ecommerce can help us benchmark, as Dan Barker said in this post average conversion rates are near-meaningless.

So what you need to review is the variation in conversion. This will vary by device, country, referrer and of course product category on the site as suggested by this benchmark from Monetate.  Only by analysing variation and understanding which interactions on category and product pages and customer online shopping concerns which affect conversion will you be able to improve conversion.

Mobile conversion

Q. Which channels drive conversion and value – beyond last click to assists

We’ve regularly written on the importance of channel attribution to understand which media influence sales over the increasingly complex customer journey. This new data from Adobe shows, for example that social media and search can be more valuable when assists are taken into account. It also highlights the importance of comparing channels on revenue per visit.

Google Chrome

Email marketing

Q. How seriously should I treat mobile email?

You probably know the answer to this already! The answer is “very seriously”. Litmus does an excellent job in in documenting the growing rise of mobile email.

Within email opened on mobile devices, checking your iPhone and iPad rendering is most important, although Android is rising fast.

[Source: Smart Insights]