Uber’s PR machine knows no limits, having already delivered cats, ice cream trucks, Boston Marathon heroes, air conditioners, closet cleaners, and loads more promotional stunts, to varying degrees of buzz.
Now, the ride-share service’s newest stunt to promote the forthcoming Transformers: Age of Extinction will pick up a few lucky people in its biggest ride yet: Optimus Prime.
Uber users in select cities across the continental United States will be able to fire up their Uber app, browse through the menu, and possibly order a giant truck with flames painted on it shuttle to them to their destination.
Now the bad news: The Autobot rides are only happening in three major cities: Dallas (which already happened Monday), Phoenix (June 19), and Los Angeles (June 21). Rides are limited, but at least it’s worth a try. Clearly Lyft needs to enlist the Deceptacons and wage war through the streets of Los Angeles.
[Source: Fast Company]
Not only they make a great vodka… Grey Goose created a superb commercial as well!
It was my first time at the Maker Faire… I was astonished by the amount of amazing stuff that you can find in this world-famous exhibition.
3D Printing & Scanning, Arduino, Drones & Robotics, LED & Lights, Biking & Skating, Craftmanship, Startups, Props… are just an example of what you can find spending a day at this wonderful event.
I can write for hours and hours trying to explain what drove me mad last Saturday but I do believe that images will help you understand even better. That’s why I’m including a photogallery and a my personal YouTube playlist that I’m going to update during these days…
For sure, the electrical board idea of OneWheel was the one that fascinated me the most, and I featured it as the first video of my playlist. The idea is interesting especially because you can ride the board exactly as a snowboard…
Unfortunately the price is still pretty high ($1,500) and the range is limited… while the board itself it’s pretty heavy and bulky so I’m shifting my attention to some slightly different long board such as Zboard or E-Go… take a look, I’ll keep you posted!
World Cup 2014 is coming… Soccer is (maybe) Italians’ biggest passion…
So let’s take a look at some possible innovations in soccer. What do you think?
Personally, I’d like to embed the Player Camera and I found the Live Advertising (scarefully) genial as well!
In her ‘emoji nation’ series, Kiev-based artist Nastya Nudnik takes the event notifications from Facebook, Twitter and the lot that we are so familiar with on social media, and updates classical art paintings with these. That one tweak instantly transforms the timeless to something quite mundane.