Uber will pick you up with a Transformer

Uber’s PR machine knows no limits, having already delivered catsice cream trucksBoston Marathon heroesair conditionerscloset cleaners, and loads more promotional stunts, to varying degrees of buzz.

Now, the ride-share service’s newest stunt to promote the forthcoming Transformers: Age of Extinction will pick up a few lucky people in its biggest ride yet: Optimus Prime.

Uber users in select cities across the continental United States will be able to fire up their Uber app, browse through the menu, and possibly order a giant truck with flames painted on it shuttle to them to their destination.

Now the bad news: The Autobot rides are only happening in three major cities: Dallas (which already happened Monday), Phoenix (June 19), and Los Angeles (June 21). Rides are limited, but at least it’s worth a try. Clearly Lyft needs to enlist the Deceptacons and wage war through the streets of Los Angeles.

[Source: Fast Company]

Maker Faire 2014 Review – Bay Area

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It was my first time at the Maker Faire… I was astonished by the amount of amazing stuff that you can find in this world-famous exhibition.

3D Printing & Scanning, Arduino, Drones & Robotics, LED & Lights, Biking & Skating, Craftmanship, Startups, Props… are just an example of what you can find spending a day at this wonderful event.

I can write for hours and hours trying to explain what drove me mad last Saturday but I do believe that images will help you understand even better. That’s why I’m including a photogallery and a my personal YouTube playlist that I’m going to update during these days…

For sure, the electrical board idea of OneWheel was the one that fascinated me the most, and I featured it as the first video of my playlist. The idea is interesting especially because you can ride the board exactly as a snowboard…

Unfortunately the price is still pretty high ($1,500) and the range is limited… while the board itself it’s pretty heavy and bulky so I’m shifting my attention to some slightly different long board such as Zboard or E-Go… take a look, I’ll keep you posted!

ZBoard-Underside-w-Grafitti-Web z-board-sf2011-12-1900-09-22600 cruiser_at_the_verge.1398673537

Classical Art Paintings Updated with Social Media Notification

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In her ‘emoji nation’ series, Kiev-based artist Nastya Nudnik takes the event notifications from Facebook, Twitter and the lot that we are so familiar with on social media, and updates classical art paintings with these. That one tweak instantly transforms the timeless to something quite mundane.

[Source: nudnik]

World’s Top Brands: PwC ranked 4th for Brand Rating among the most valuable global brands in 2014

According to the 2013 BrandFinance Global 500, a list of the world’s top 500 most valuable brands, PwC ranks #4 by brand rating. Brand rating takes into account other financial metrics such as net margins, average revenue per customer, marketing and advertising spend, as well as qualitative measures such as brand affection and loyalty.

Best Global Brands   Brand Profiles   Valuations of the World’s Top Brands

This is the comparison with the other Big 4, listed under “Commercial Services”:

Best Global Brands   Brand Profiles - Commercial Services World’s Top Brands

Also, take a look at this benchmarking drill-down:

Brand Value / Enterprise Value* (as percentage)

Brand Value -Enterprise Value

Brand / enterprise value vs. brand rating

Brand - enterprise value vs. brand rating

Download the full comparison document: PwC_Big4_Brand_Comparison

[Source: Best Global Brands | BrandFinance]

The 10 Best and Worst Cities for Workers: San Jose rated #1

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Employees looking for a little more cheer in their lives should consider moving to the U.S. West Coast, new research shows.

California is home to three of the 10 happiest cities to work in, including San Jose, which tops the list. San Francisco and San Diego were also among the 10 cheeriest cities for employees, the study by online career community CareerBliss revealed.

The rankings were based on several key factors that affect work happiness, including an employee’s relationship with his or her boss and co-workers, work environment, job resources, compensation, growth opportunities, company culture, company reputation, daily tasks and job control over work performed on a daily basis. The data account for how an employee values each factor, as well as how important that factor is to the employee’s overall happiness.

In San Jose, the people and the company reputation had a large impact on overall happiness. As the capital of Silicon Valley, CareerBliss researchers said the northern California city has a large concentration of technology jobs that are often high paying and provide innovative work environments.

Other cities outside of California ranking in the top 10 included:

  • Washington, D.C.
  • Las Vegas, Nev.
  • Salt Lake City, Utah
  • Houston, Texas
  • Boston, Mass.
  • Philadelphia, Pa.
  • Charlotte, N.C.

Factors that ranked high across all of the happiest cities were the opportunities for growth and the relationship employees had with their co-workers.

In contrast, CareerBliss found that the rewards employees received and the support they got were lowest in cities that were the unhappiest. In addition, a common factor that affected unhappy cities was a lower ranking in overall work environment.

The 10 unhappiest cities were:

  1. Cincinnati, Ohio
  2. Orlando, Fla.
  3. Indianapolis, Ind.
  4. Denver, Colo.
  5. Pittsburgh, Pa.
  6. Tampa, Fla.
  7. Columbus, Ohio
  8. Sacramento, Calif.
  9. Miami, Fla.
  10. Arlington, Texas

“Having a clear picture of what drives happiness at work not only impacts companies, but entire communities and can help create happier environments all around,” said CareerBliss co-founder Heidi Golledge.

Happiest Cities for Work in 2014

Rank Cities Bliss Rating*
1 San Jose, CA 3.931
2 Washington D.C. 3.927
3 San Francisco, CA 3.925
4 Las Vegas, NV 3.891
5 Salt Lake City, UT 3.840
6 Houston, TX 3.817
7 Boston, MA 3.800
8 Philadelphia, PA 3.783
9 San Diego, CA 3.783
10 Charlotte, NC 3.782

Methodology

The CareerBliss data evaluates the key factors which affect work happiness, including: one’s relationship with their boss and co-workers, their work environment, job resources, compensation, growth opportunities, company culture, company reputation, their daily tasks, and job control over the work that they do on a daily basis. The data accounts for how an employee values each factor as well as how important that factor is to the employee’s overall happiness. Each review is given an average score indicating where the company places between one and five.

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[Source: CareerBliss via Mashable]