With all the new smartphones announced over the past few months — including the iPhone 5 — it should come as no surprise that many people are looking to buy a new smartphone.
AYTM Research, working with Mashable, conducted a detailed market research study of the smartphone market as it stands now at the end of 2012, and created this exclusive infographic looking at what prospective buyers are most interested in, particularly looking at the iPhone market.
Some of its findings:
- 73% of people looking to buy a smartphone in the next 6 months are already smartphone owners
- Current Android owners are 2.4x more likely to switch to an iPhone than vice versa
- 87% of current iPhone owners plan to buy a new iPhone in the next 6 months
- Only 9% of current iPhone owners are considering a switch to Android
Check out all of ATYM’s findings in the infographic below. What do you think about the stats?