In this local report, you can notice a new section called Socially Devoted based on our new standard in social customer care. First we wanted to evaluate and rank brands by their Reponse Rates but then we realized that Facebook Pages that respond to 95% of 100 questions would score higher than the ones that respond to 90% of 10 thousand questions. That´s why we decided to rank them by the total number of answers, you can find the results by respective industries here.

August 2012 Social Media Report: Facebook Pages in Italy - Socialbakers

[Source: Socialbakers]

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