Buzz surrounding the Olympics continues as fans gear up for the most social and digital game ever — but what exactly are they talking about?
Your Twitter feeds have likely been filled with common terms like “London,” “gold,” “torch,” or “athletes,” among other sporty words. According to Networked Insights, who created the infographic below, most of the chatter is coming from the greater New York City area.
Out of all the sports in the summer Olympics, basketball received the gold medal for being the most discussed online.
Do any of these stats surprise you? What sport are you most excited about? Let us know in the comments below.
As we get closer to the start of the 2012 Olympic Games in London at the end of July, so interest is rising in the likely medal tallies of different countries.
As a contribution to this debate, PwC has conducted an analysis of the key factors of past Olympic performance and used this to produce some benchmarks against which performance at the 2012 Olympics can be judged.
This updates similar analysis we produced around the time of the 2000, 2004 and 2008 Olympics.
So what factors are statistically significant in explaining how the medals are shared out by the competing countries at the Olympic Games? We believe there are four:
- Average income levels
- Whether the country was previously part of the former Soviet/communist bloc (including Cuba and China), and
- Whether the country is the host nation.
In general, the number of medals won increases with the population and economic wealth of the country, but less than proportionately: David can sometimes beat Goliath in the Olympic arena, although superpowers like the US, China and Russia continue to dominate at the top of the medal table.
And could ‘home advantage’ – enjoyed in the past by both China in Beijing and Australia in Sydney –provide a competitive edge for hosts Great Britain?
Take a look at the full report to get some fascinating insights into how the medals could be shared out this year.
Today, customers move constantly between the online and offline worlds, using a range of devices — such as smartphones and tablets — that didn’t exist a few short years ago. Thousands of applications and dozens of social media platforms collect and transmit an unprecedented amount of structured and unstructured data, and API changes are a fact of life. The volatility of social data and the pace of change mean that tried-and-true measurement methods are no longer enough. Social data is different. The old rules don’t apply.
Although many organizations have established formalized social media programs, the vast majority — 75% — still lack a holistic measurement strategy. Web analytics; social media monitoring; social platforms; and tool, application, and ecommerce providers have rushed to fill the gaps, while analysts at brands and agencies have borrowed accepted methodologies from adjacent disciplines to address the unique challenges and pitfalls of social data.
As social media matures, new approaches to social media measurement will emerge to provide businesses with a greater level of insight, but the days of certainty (if ever they existed) are behind us. As George E. P. Box, a noted statistician, famously said, “Essentially, all models are wrong, but some are useful.”
In our research for this report, Altimeter Group identified six primary qualitative and quantitative approaches and developed three case studies that illustrate how organizations measure the impact of social media on revenue. But while these six ingredients are consistent, the emphasis each company places on them depends on the nature of their business. There is no “one-size-fits-all” approach. The following pages aim to identify and describe — based on business, product, media, and customer type — the most effective “recipes” for measuring the revenue impact of social media that we have seen adopted to date.
[Source: Altimeter Group]
Italian Version, thanks to @wearesocial [link]
Qual è il ROI di indossare i pantaloni al mattino?
Qualche anno fa Scott Monty (ora Head of Social Media di Ford Motor Company) ha risposto con questa provocazione all’ennesima domanda “Qual è il ROI dei social media?”: è possibile misurare il valore delle attività sul social web, ma esiste anche un valore intrinseco, dato dal costo opportunità di non partecipare alla conversazione. In altre parole, è importantissimo misurare il ritorno sull’investimento, ma per le marche è indispensabile considerare come le persone siano presenti su questi canali e come desiderino relazionarsi con i brand.
Ci sono molti approcci validi alla misurazione del ritorno sull’investimento per le attività di conversazione, da tarare attentamente a seconda del target, degli obiettivi e della strategia del brand. Ieri Altimeter Group ha pubblicato un report molto interessante, che vi suggeriamo di leggere interamente, in cui raccoglie e schematizza diversi approcci alla misurazione in un’unica overview.
Secondo la ricerca “The Social Media ROI cookbook” ci sono sei modi di misurare l’impatto dei social media sulle revenue:
- Casi specifici: individuare situazioni specifiche (tattiche) in cui i social media hanno fatto la differenza per la marca;
- Correlazione: trovare un matching tra metriche più legate ai canali social (come l’engagement) e metriche di business;
- Test multivariato: confrontare un gruppo a campione esposto all’attività social con uno non esposto e individuare gli impatti dell’azione;
- Link e tagging: misurare la diffusione dei contenuti utilizzando entry point misurabili;
- Integrato: raccogliere informazioni sui risultati attraverso software dedicati;
- Direct commerce: integrare gli elementi di eCommerce misurabili in un contesto social;
Molto interessante anche la procedura suggerita per individuare le metriche giuste per il singolo brand:
- Identificare il tipo di busines (canali di vendita, media utilizzati, mercato di riferimento, cultura);
- Definire il tipo di offerta (prodotto vs servizio, ciclo di vita lungo vs breve, percorso del consumatore lungo vs breve);
- Evidenziare i fattori nel media mix (paid media, owned media, earned e shared media);
- Studiare il profilo demografico, psicografico e sociografico del target;
Questa analisi preliminare fornisce gli elementi più importanti per la ricerca di metriche che permettono di individuare il ritorno sull’investimento. L’evoluzione dal giorno della dichiarazione di Scott Monty è stata notevole e questo report è un utilissimo punto della situazione, per definire il ROI della conversazione.
Rimane da definire con più precisione il ROI di indossare i pantaloni al mattino, ma ci arriveremo presto.
We’ve been seeing an increasing amount of chatter around the notion of an iPad Mini, a seven-inch version of the Apple tablet that would compete directly with the Google Nexus 7 (the 16 GB version of which just sold out online) as well as the dominant small tablet, the Amazon Kindle Fire.
One of the most respected Apple analysts called the Mini “highly likely” last week; another analyst got so specific as to predict a launch month (October) a price ($299) and an exact screen size (7.85 inches). A Bloomberg report on the Mini cited two sources with knowledge of Apple’s plans.
But you don’t have to listen to analysts or the media; they’ve been wrong before. Instead, take a look at this chart, created by engineer and tech enthusiast Ryan Jones. Not only does it show the gaping hole in Apple’s product line-up, but it puts the Mini in historical context.
Every successful Apple product since Steve Jobs’ return to the company in 1997 has followed this playbook. The company brings out a relatively high-priced version, allows the buzz around it to permeate, then slowly fills up a range of lower-priced options to tackle the competition’s attempts to undercut it. It was as true for the original iMac (not shown in this chart) as it was for the iPhone.
Tim Cook has been dropping hints along these lines for a while. As Jones points out, the Apple CEO told a recent earnings call that the company would take care not to create a “price umbrella” — that is, a high-priced market-leading product under which lower-priced competitors can find shelter.
Well, the iPad’s shadow currently allows popular 7-inch Android tablets to thrive unencumbered by Apple competition — and you can bet Cook isn’t happy about that. (He’s also very familiar with the Apple playbook outlined here, having been at the center of the company and its inventory strategy since 1998).
So an iPad Mini in the $200 to $300 range seems a no-brainer. The only real question is how Apple can fill out the rest of the category — by getting one of the phone carriers to subsidize an iPad Mini 3G with little to no on-board storage, perhaps.
Would you buy a 7-inch Apple tablet? Let us know in the comments.
Buddy Media recently published a report titled “Strategies for Effective Tweeting: A Statistical Review.” The report is based on the data compiled from their analysis of user-engagement from over 320 Twitter profiles managed by various brands. Based on their data they make several recommendations for how best to maximize the use of Twitter as a business.
After reviewing the study we decided to convert it into an infographic using most of the data found within the report. We focused on using the data that relates to some of the most common questions we receive from clients about Twitter best practices, including:
- “When is the best time to tweet?”
- “How can I increase engagement and conversation?”
- “How can I get more people to retweet my tweets?”
Buddy Media’s full report can be found at http://bddy.me/twitterdatareport. Please feel free to use and share this infographic by using the embed code below or at least providing a link back to this page.
[Source: Fusework Studios]