Retail-Integrated eCommerce

Retail-integrated eCommerce is a business model that allows branded manufacturers to sell directly to consumers and pass those orders to their retailers for delivery to the customer. According to March 2012 surveys answered by over 200 branded manufacturers and 1,300 retailers, retail-integrated eCommerce benefits branded manufacturers in the following ways.

Retail-Integrated eCommerce Infographic | Shopatron eCommerce.

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