Gli Italiani e l’ e-commerce

Della terza edizione dell’E-commerce Consumer Behaviour, realizzato in collaborazione tra ContactLab e Netcomm, ne avevamo già parlato in occasione dellapresentazione al Netcomm E-commerce Forum del mese scorso. Lo studio evidenziava la tendenza degli italiani di fare acquisti online come ormai consolidata. Un utente su quattro, tra chi dichiara di avere acquistato online negli ultimi tre mesi, lo ha fatto più di cinque volte. Oggi vi parliamo di questa nuova infografica che ContactLab ha predisposto con contenuti inediti dello stesso rapporto che ha visto la partecipazione di 25 mila utenticome rappresentanti dell’intera popolazione Internet in Italia, il 25% dei quali ha un’età compresa tra i 15-24 anni.

Come dicevamo, il rapporto tra ecommerce e italiani va via via consolidandosi nel tempo. Dal rapporto viene fuori che il 34% ha fatto acquisti negli ultimi tre mesi, il 17% li ha fatti ma più di tre mesi fa. Poi c’è ancora un 49% di utenti che non hanno effettuato acquisti online. Il 18%, inoltre, ha fatto il primo acquisto meno di un annofa. In sostanza, il 51%, oltre la metà degli italiani online, compra via web.

Nella fascia di persone che acquista online, il 51%, il 49% ha un’età compresa tra 15-24, quindi quasi la metà degli italiani utenti di internet che si servono della rete anche per fare delle compere, sono molto giovani. Il 17% ha un’età tra 25-34 anni, il 18% un’età tra 35-44 anni.

E le abitudini di acquisto come sono cambiate nel corso dell’ultimo anno? Rispetto a 12 mesi farimane invariata la varietà di prodotti acquistata, varia in positivo la spesa per gli acquisti, il 41% contro il 37% per cui rimane invariata. E cresce anche la frequenza degli acquisti, 43%, contro il 40% che afferma essere rimasta invariata.

E in cosa spendiamo di più online? Il 44% della spesa fatta online per gli italiani viene investita per comprare libri, cd e dvd; per comprare biglietti per viaggiare, quindi nei trasporti per il 37%il 33%, di cui il 60% del totale è effettuato da utenti donne, della spesa è per l’abbigliamento.

Il Mobile comincia a giocare un ruolo importante per effettuare acquisti online secondo gli italiani, se non altro nella fase di raccolta delle informazioni circa i prodotti o servizi da acquistare. Il 20% di essi sostiene di informarsi attraverso dispositivi mobili, l’8% lo fa attraverso il proprio tablet. Per quanto riguarda gli acquisti, il 2% lo fa attraverso il tablet, mentre il 4% lo fa dal proprio smartphone. Aspetto interessante da sottolineare è che il 64% di chi ha effettuato acquisti online da mobile ne farebbe anche di più se avesse a disposizione qualche app dedicata. E da questo unto di vista, visto il crescente mercato delle app in Italia, non abbiamo dubbi che presto succederà, evidentemente a tutto vantaggio della possibilità di fare acquisti online e soprattutto da mobile.

Questi i dati inediti che completano lo stato dell’E-commerce in Italia. Ma voi vi ritrovate in questi dati? Qual è la vostra esperienza negli acquisti online. Raccontatecela!

[Source: Franzrusso]

5 New Facebook Features You Shouldn´t Miss!

1. Facebook Makes It Easier For Pages To Change Username

Facebook is making it easier to change the username of a Facebook Page. Before, you had to submit a request to change the username but now any administrator can change a Page´s vanity URL directly from the Page. Now, although you have more than 100 Likes, you are given the option to change the URL. But choose it wisely because you can change it only one single time. To do so, go to your Facebook Page, click “Edit Page”, then “Update Info”, fill in “Basic Information” and “Change Username”.

Unfortunately, you cannot change the overall name of the Page if you have more than 200 Likes.

2. Facebook´s iP­hone App Should Be Faster

Buzz is spreading around Facebook´s iPhone app. The company´s engineers are said to be working on a much faster verison and that it should be released during summer. A visual redesign is not planned so it should look the same as you are used to. This udpate doesn’t come as a surprise since Facebook has 50% of all its users on mobile phones and it hit 488 million mobile users in May!

3. Search Instagram Photos By Hashtag Or Username

The Instagram app on iPhone got it´s first redesign after Facebook´s ac­quisition. Version 2.5 of the photo-sharing app didn´t overgo an extreme makeover but it does have a whole new tab – the “Popular” section that showed photos with the most Likes has been replaced by a new “Explore” tab. From now on, users can search by username or hashtag and look for pics from a particular event. Just imagine you are organizing a fundraising event, concert or discount weekend with everyone sharing photos from your event through hashtags.

Thanks to Facebook´s Open Graph, users can post all the photo Likes (little hearts on Instagram) to their Facebook accounts. Hopefully the Likes from three different locations: Timeline, Instagram and the picture itself will be concentrated into one location, thus giving the pictures a higher ranking and making them more popular.

Brand managers can also post directly to their Facebook Page without leaving the application.

4. Edit Your Comments

Have you ever posted a response to a fan with a grammar mistake, a mistype or incorrect information? Of course you have, it´s human. Before, the only way you could correct an error was to delete the comment and create a new one. But from last week, Facebook enables you to edit them direcly from the comment! The edit option appears in the form of a small pencil icon on the right side of your comment. Clicking on the pencil will bring up a drop-down menu with the option to edit your comment as well as the option to delete it entirely.

To preserve the context of the story after the changes, Facebook added an “Edited” button next to the “Like” under the comment. When you click on it, you will access the history of the conversation with all the adjustments.

5. Gain Control Over Who Is Posting

Did you ever want to post something to your Facebook Profile but instead you managed to post it to your business Page? Facebook announced that it´s making it easier for Page administrators to swith between Profiles and Pages. So next time you´re on your Page, you will see a tab just between the tab with your name and the Home tab called “Voice”. When you click on it, you will see a blue bar under the search box saying: “You are posting, commenting, and liking as NAME OF PAGE — change to PERSONAL USERNAME.”

[Source: Socialbakers]

Tracking Euro 2012 Buzz: New Record! More than 15,000 tweets per second! [Final Results]

The Euro 2012 continental soccer championship enters its semifinals stage Wednesday morning with a much anticipated match between Spain and Portugal in Donetsk, Ukraine. Italy and Germany will square off in the other semifinal Thursday, and on Sunday the winners of the two matches will compete for European bragging rights over the next four years.

Just who wins the world’s second biggest international soccer tournament remains to be seen — but we already know how the four remaining teams have stacked up in the competition for online buzz thus far.

Social analytics firm Topsy tracked the Euro 2012 chatter on Twitter over the past week to produce the following graphics showing who’s hot, who’s not, when buzz peaks and who’s most popular where.

The first chart shows how the respective conversations surrounding Spain, Portugal, Italy and Germany have ebbed and flowed since June 20. Not surprisingly, each team saw a big boost after its quarterfinal win. But while Portugal and Germany both topped out at just over 200,000 mentions after moving onto the semifinals, Spain — a favorite among many fans for its deep roster and years-long string of international success — was mentioned nearly 300,000 times.

Italy, however, dwarfed the other three semifinalists in peak buzz, at more than 600,000 mentions after its nail-biting penalty kicks win over England, according to Topsy. Could that have been the result of the game’s drama, the English national team’s popularity in the United States, or other factors? We can only guess, but check out the chart below for the full picture.

This next chart shows which teams have snatched the majority of the conversation over just the past couple days, as hype for the semifinals matches reached a crescendo. Spain has dominated the most, which isn’t a shock given the team’s skill and global popularity, and is followed next by Italy. What’s most surprising here is that Germany — which plays an exciting style and many say has emerged as the Euro 2012 team to beat after several strong showings — has captured very little of the conversation among Twitter users.

Our final graphic shows how much each team’s mentions have expressed positive versus negative sentiment worldwide, in the UK and in the United States. Worldwide, Italy — the biggest underdog now to take the title — has attracted far less negative sentiment than the other three remaining teams. In the UK and United States, however, bitterness toward Italy runs high after it knocked England out of the tournament. Check out the full chart below to see where the other three semifinalists are most popular and unpopular.

How have you followed Euro 2012 online? Let us know in the comments.

[Source: Tracking the Euro 2012 Buzz]

So here we offer a complete picture about how the teams’ Facebook activities could point to the Championship victory. For this purpose, we analyzed teams’ overall performance from Matchday 1 (June 8th) until today.

Fact 1: Italy gained 3X more fans than Spain

At the beginning of the Group stage, teams’ chances to gain new Facebook supporters were quite equal. Although Italy entered Matchday 1 with 431 thousands fans and Spain with 316 thousands, both of the teams were gaining approximately 300–400 fans during the first days. However, this trend didn’t continue and Italy finished gaining almost 3 times more fans than Spain.

FAN summary

Fact 2: Nearly 4X as many People are Talking more About Italy as Spain

The People Talking About (PTA) metric shows a similar trend as the Fan Growth. Both teams started almost at the same level of PTA. But throughout the Championship, Italy was more successful in getting more People talking about its team, while the Spanish PTA number remained almost the same.


Fact 3: Posts made by Spain are more engaging than posts made by Italy

Looking at each team’s overall Engagement Rate during the Championship, Spain (0.1657%) was able to engage fans more consistently than Italy (0.1158%).

post ER

Spain posted its most engaging photo (0,892%) of the Championship on June 23rd! So how will the Sunday’s FINAL end up? The chances for both nations are equal, so let the best team win!

Spain top ER
[Source: Socialbakers]

Twitter users sent more than 15,000 tweets per second when Spain scored its fourth goal in Sunday’s Euro 2012 final, a new sports-related record on the social networking site. Tweets sent about Spain, however, peaked after the team’s second goal.

The previous record for a sporting event was Super Bowl XLVI, which achieved roughly 10,000 tweets per second in its closing moments back in February. (The overall record, 25,000 tweets pers second, came during the screening of the movie Castle in the Sky on Japanese television; see our gallery below for details.)

The goal came at the end of one of the most dominant performances ever by a national soccer team in the final of a major tournament.

Not only did Spain win the match on the field 4-0, but they clearly won the game on Twitter as well.

Nicholas Belmonte, a data visualization scientist at Twitter, created a visual summary of the tournament. The interactive graphic shows how often people mentioned Europe’s top 16 national teams from the group stages onwards.

With the impending Olympic Games in London, it is likely that the record will not hold for long.

[Source: Mashable]

‘Find Friends Nearby’: Facebook’s New Mobile Feature For Finding People Around You

fb friendshake 2 edited

Facebook has created a new feature that lets users find friends and potential friends nearby. Currently Initially called “Friendshake” and also accessible through a URL that is the abbreviation of “find friends nearby” (, it’s another step in Facebook furthering its reach into mobile, and creating services to meet new people — rather than building up more connectivity with the ones you already know. And, in keeping with Facebook’s emphasis on being as ubiquitous as possible, for now it’s not being delivered in a native app, but viathe mobile webUpdate: it’s accessible via Facebook’s mobile apps, too (see below the break for more details, including comments from the developer).

The service comes a little under two months after Facebookannounced the acquisition of Glancee, a mobile app that helps users discover people near them with similar interests, whose three founders have now joined Facebook and closed down their app. It is not clear if Friendshake has been created out of that acquisition, or if it has been developed along an altogether different thread — or how the functions of the two may eventually dovetail.

We first heard about the service from developer Roger Pincombe, who himself got the info from a Facebook developer at the Angelhack event going on this weekend: Facebook is a title sponsor, and at the San Francisco event (Angelhack’s taking place also in Seattle, Boston and NYC), and one of its engineers was on site showing off how the app worked with developers. The feature has not been officially launched, but it is live and visible for those seeking it out.

“He specifically said I should tell other people about it,” he told me in an email. “I (semi-jokingly) asked ‘even TechCrunch?’ and he said sure.” So here we are.

For now, the app works like this. Users have to be logged into Facebook and also into the Friendshake URL, and then others who are near can pick each other up. You can see both your own friends, as well as those you may not know.

For now it looks like the main purpose is to quickly add people who you meet at a specific event — like a hackathon, or a bar.

As Pincombe points out, “Before, you would need to tell them your name, probably spell it for them, and then depending on how common your name is, you’d have to tell them which of the results is actually you.  This makes it 2 taps if you save a bookmark.”

Update: Since publishing, the original FB engineer, Ryan Patterson, responded in the comments below, confirming what we’ve written here (original post follows after his quote):

I built Find Friends Nearby with another engineer for a hackathon project. While it was originally called ‘Friendshake’, we settled on ‘Find Friends Nearby’ for launch (the URL was a little bit of a homage to the previous iteration).

For me, the ideal use case for this product is the one where when you’re out with a group of people whom you’ve recently met and want to stay in contact with. Facebook search might be effective, or sharing your vanity addresses or business cards, but this tool provides a really easy way to exchange contact information with multiple people with minimal friction.

And there is, of course, the potential of how this basic service could be further developed: finding people who are friends of friends, or who have flagged similar interests in their social graphs; and it potentially could be something to incorporate as a push service, rather than one you have to be activate to use every time.

All of these features could make Friendshake into a Highlight killer — which can already do all of the above — and a lot more like Glancee, too.

But as with so many of these kinds of features, you have to wonder how and if it will be abused — random people you would like to shake off suddenly start asking you to friend them on Facebook, for example.

However, it appears that, even if Friendshake is already publicly available, this is still a work in progress being tested out, and so we may see more controls getting put in place, in addition to the fact that you have to activate the service to use it. “To my knowledge, the few people here at AngelHack that the Facebook employee tested it with are the only people to know about it yet,” said Pincombe.

Before this, Facebook already had an ambient location feature, but it worked somewhat less in real time, and it is more about friends you have rather than making new ones. Facebook’s Check-In feature, when enabled, lets users see contacts who have visited the same places they have, or who has checked-in to a Facebook event.

Update: Just as I was publishing this article, I noticed two people appear on my own Friendshake feed. How did they find out about the app, I wondered, and would they respond to my friend requests? I’ve contacted them, and Facebook, to try to find out more and will update as I learn it.

Update 2: It looks like the Find Friends Nearby option is now available on Facebook’s iOS and Android apps, too. It’s here: menu > apps > find friends > other tools > Find Friends Nearby, which takes you to a page that looks exactly like the mobile web page.

[Source: TechCrunch]

Aumenta l’uso di mobile device in azienda

Mobile-business-deviceNon è certo nuovo il tema della Mobility in azienda, intesa come l’impatto delle ICT a supporto delle attività lavorative svolte “on the go” ma, grazie al trinomio costituito da «dispositivi New Tablet, Business Apps ed Enterprise Application Store», è tornato prepotentemente in voga. È quanto emerge dall’analisi condotta sui 230 CIO (Chief Information Officer, cioè Direttori dei Sistemi Informativi Aziendali) che hanno partecipato alla Ricerca dell’Osservatorio New Tablet & Business Application della School of Management del Politecnico di Milano, giunto alla seconda edizione e presentato ieri all’Aula Rogers del Politecnico di Milano, Campus Leonardo. La ricerca mette bene in evidenza come i Tablet stiano sostituendo in alcuni casi i più tradizionali notbook e netbook, soprattutto tra il Personale di Vendita (43%) e gli Executive (23%). La maggior parte dei CIO che hanno introdotto (o lo faranno in futuro) un Enterprise Application Store, è orientata a introdurre un Private Enterprise Application Store e, che in una buona parte dei casi non si limita a gestire solo le applicazioni ma anche i device.

Si tratta di un concreto fermento innovativo che impatta anche sulle priorità con cui sono definiti gli investimenti in ICT delle imprese italiane – commenta Andrea Rangone, Responsabile Scientifico dell’Osservatorio - per circa 2 CIO su 3 le priorità di investimento nelle soluzioni di Mobile Business sono aumentate con l’avvento dei New Tablet. Per 1 CIO su 3 la Mobility è una ‘top priority’ già da quest’anno mentre lo sarà addirittura per 1 CIO su 2 nel prossimo anno. E anche i budget ICT destinati alla Mobility ne risentono, e sembrano immuni dai tagli alla spesa assai diffusi in questo periodo: nel 50% dei casi rimarranno costanti mentre per l’altro 50% aumenteranno addirittura”

Mobility-aziendaleLa ricerca ha evidenziato che il 56% dei CIO ha già introdotto dispositivi New Tablet all’interno della propria azienda (era il 47% nel 2011) con piena soddisfazione per il 66%.Tra i CIO che non li hanno ancora adottati (44%) la maggioranza è intenzionata a introdurli, alcuni a breve termine (12% sul totale), altri nel medio/lungo periodo (25% sul totale). Ma tra coloro che dichiarano di non avere intenzione di adottarli (che crollano dal 26% – 1 su 4 – del 2011 al 7% – 1 su 10 – del 2012) circa 3/4 non ha personale in mobilità da supportare o non trova il dispositivo più adatto al proprio business oppure ha adottato da poco un altro device.

A guidare il cambiamento, nell’adozione dei New Tablet nelle diverse famiglie professionali, si conferma la classe dirigente: il 65% degli Executive & C-Level utilizza già questi dispositivi (era il 55% nel 2011) oppure li riceverà nel futuro (33%); il 29% delPersonale di Vendita già li utilizza (era il 17% nel 2011) ma soprattutto è destinato a riceverli nel futuro (65%); il 13% dei Manutentori li ha e più di 4 su 10 li avranno a disposizione nel breve-medio periodo – ma resta invece inalterato il numero di CIO che ritengono i New Tablet non adatti a queste figure professionali (45% nel 2011 e 42% nel 2012); l’8% dei Trasportatori li usa e solo in pochi (19%) li riceveranno in futuro (5% a breve e 14% nel medio/lungo termine), dato che conferma lo scarso interesse da parte dei CIO a introdurli a supporto di questa figura professionale (73% sia nel 2011 sia nel 2012), atteggiamento che può dipendere dalla sostanziale immaturità del mercato nell’offrire dispositivi che sappiano rispondere concretamente a esigenze di robustezza e usabilità in condizioni di utilizzo “estreme”.

I New Tablet tenderanno ad affiancarsi agli altri dispositivi che già compongono la “dotazione mobile” delle figure professionali. Nel 23% dei casi sostituiranno i Notebook tra gli Executive & C-Level e nel 40% tra il Personale di Vendita, raramente gli Smartphone (6%). Inoltre, 1 CIO su 4 pensa di sostituire i Notebook/Netbook con i New Tablet tra i Manutentori e altrettanti li affiancheranno ad altri strumenti oggi già in uso. Solo un 10% sta sostituendo gli Smartphone e un 3% altri terminali specifici oggi in dotazione. Per i Trasportatori invece si riduce l’effetto sostituzione emerso dall’analisi dello scorso anno, soprattutto verso Notebook/Netbook.

Tema principe legato all’introduzione dei dispositivi New Tablet (aziendali o personali) a supporto dei processi di business resta ad ogni modo la sicurezza dei dati.  Per tutelarsi, la maggior parte di loro intende orientarsi verso architetture Web-based per le applicazioni mobili (42%, ma in calo), evitando di memorizzare in locale, sul dispositivo, dati aziendali sensibili, che restano così accessibili solo da remoto e tramite autenticazione, oppure ricorrere a funzionalità di Remote Wipe (41%, in aumento), che consentono la cancellazione totale e da remoto di tutti i dati presenti sul dispositivo in caso di furto o smarrimento; da ultime, le logiche Sandbox, che racchiudono i dati aziendali in un “blocco” crittografato, scelte da un CIO su cinque (dato in calo).

Per quanto riguarda i Sistemi Operativi presenti sui New Tablet, il 29% dei CIO rispondenti ne ha individuato uno solo di riferimento (contro il 23% del 2011), mentre il 45% ne ha individuati due (in crescita rispetto al 29% del 2011). iOS continua a essere quello più selezionato dai CIO, seguito daAndroid, QNX e Windows.

La Mobility, guardando a questi dati,può essere considerata a tutti gli effetti un elemento capace di portare differenziali competitivi nei confronti dei concorrenti. Secondo 2 CIO su 3, risorse ecompetenze sviluppate in questi ambiti offrono dei vantaggi competitivi sia di lungo (27%) sia di breve medio termine (40%). E se l’avvento del trinomio «New Tablet – Business Apps – Enterprise Application Store» sta contribuendo a scardinare le “storiche” barriere – organizzative e tecnologiche – all’adozione di progetti di Mobility in ambito Business, tuttavia quasi 3 CIO su 5 valutano ancora come “bassa” o “medio bassa” la preparazione a una loro introduzione “spinta” a supporto dei processi nelle proprie organizzazioni. 

Un segnale dal quale emerge un ancora limitato grado di “maturità Mobile” per le nostre imprese italiane.

[Source: Franzrusso]